Marketing: Books: Viral Marketing

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Here are some books about viral marketing:

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Contagious: Why Things Catch On
By Jonah Berger

Simon & Schuster
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

The 8 Pillars of Social Media Marketing in 2019: Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
By Matthew Bartnik

Independently published
Paperback (144 pages)

The 8 Pillars of Social Media Marketing in 2019: Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
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Product Description:

★★Now when you purchase the paperback version of this book you get the Kindle version FOR FREE.★★

Master Social Media Marketing, and you master the game.


81% of the Population of the USA are active social media users. That is a captive audience of over 250 million people in the US alone. And now, worldwide almost half the world is on social media in some form.
Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an internet connection has that ability now. However, very few people know how to do social media marketing affectively. This is where you can crush your competition no matter how big their advertising budgets are.
But with so many diverse platforms and so many conflicting opinions on best approaches, how are you to make sense of it all?
What makes this book different?
  • Completely modern and up to date for 2019: So many Social Media Marketing books are now outdated with the crazy amount of change that has happened even just in the past 5 years
  • Practical and Tactical: you will be shown concrete strategies and examples to help you make the most out of every platform and every tool
  • Down to earth: this is not a super technical SEO or programming book. This book is in plain and doesn’t overcomplicate things
  • Comprehensive: we cover all the major platforms you can use, and how to use them differently while still streamlining your marketing efforts

  • Don’t make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message.
    Platforms you will become an expert in:
  • Facebook
  • Facebook Ads
  • Youtube
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • Tumblr
  • PR
  • Google+
  • Indiegogo
  • Kickstarter
  • + More!

  • Millions of people are waiting to hear from you. How will you answer them?
    Building a StoryBrand: Clarify Your Message So Customers Will Listen
    By Donald Miller

    HarperCollins Christian Pub.
    Released: 2017-10-10
    Hardcover (240 pages)

    Building a StoryBrand: Clarify Your Message So Customers Will Listen
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    Product Description:

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

    Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

    Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    X

    Going Viral: The 9 secrets of irresistible marketing
    By Brent Coker

    imusti
    Paperback (160 pages)

    Going Viral: The 9 secrets of irresistible marketing
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    • Pearson Education - Business
    Product Description:

    The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.


    But Dr Brent Coker has been researching the techniques and science behind the world’s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you’ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can’t resist sharing.

     

    “Finally, here's a book that reveals the secrets about how to make the myth a reality. I can't wait to put these ideas into action."

    Steve Farber. Author, The Radical Leap

     

    “A fascinating deep dive into what drives us to share”

    Pamela Meyer, CEO Calibrate, and Top 20 TED speaker

     

    “Brent's work will help you improve your odds substantially”

    “The ad man” Rory H Sutherland. Vice Chairman of Ogilvy & Mather

     

    “A must read for any business hoping go viral … for the right reasons.

    Brent Coker is a master at unravelling the “mystery” of how to use social media to spread your message.”

    Emily Rice, Senior Reporter, Nine News

     

    “One does not go viral, one has to read Brent’s book first to understand the dynamics of becoming worthy of sharing.”

    Brian Solis, author of X: The Experience When Business Meets Design

    Viral Marketing: The Science of Sharing
    By Karen Nelson-Field

    Oxford University Press USA
    Paperback (128 pages)

    Viral Marketing: The Science of Sharing
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    • Oxford University Press USA
    Product Description:
    This is not your typical "how to get shared" book.

    It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

    Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

    Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

    This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
    Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals
    By Paul Fornelli

    Cognella Academic Publishing
    Paperback (364 pages)

    Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals
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    Product Description:

    Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.

    Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald's, Capital One, and more.

    Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.

    A member of the University Film & Video Association, Dr. Paul Fornelli earned his M.F.A. in broadcast production from Loyola Marymount University. He is the owner of Blatant Image Group and holds a doctorate in organizational leadership with an emphasis on social media use in nonprofit organizations.

    Jody Mahler is an independent video game producer, motion graphics designer, visual effects artist, and application developer. He is an instructor at California State University-Dominguez Hills, where he teaches courses in video and audio digital media production.

    The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
    By A.C. Clint

    Independently published
    Paperback (130 pages)

    The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
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    Product Description:

    Why is it that some things EXPLODE online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us?

    Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it.

    Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, Going Viral is your blueprint for digital success.

    Stand out, get noticed, and captivate online.

    Going Viral pairs raw human behavioral data with the emotional intelligence of A.C. Clint, a sought-after digital media coach who has worked with Fortune 500 clients from Disney to Nike. Clint has distilled years of research and practical experience to write this manual for content people are wired to share.

    Find your die-hard fanbase of thousands (or millions).

    This Internet psychology guide teaches:


    • A centuries-old secret to create connection used by Italian Courtiers & cereal boxes
    3 viral emotions that get shared the most
    • Step-by-step processes to create content audiences can’t get enough of, and prime it to spread as quickly as possible
    Building a following from zero to thousands
    • How to leverage top influencers to do word-of-mouth power-lifting for you
    • Techniques that work across Twitter, Instagram, Pinterest, and even in-person

    Are you ready to grow your idea? Triple your profits? More SUCCESS and less work?

    As an entrepreneur, artist, or creative thinker, you know social media can empower you to reach a potential audience of billions, with tools that are essentially free. But who has that kind of time? And where do you even begin?

    Or worse: have you set up your business, pushed it into the world, but instead of a flood of interest, you are getting...crickets?

    Learn secret formulas to build connections, and open doors you never thought possible...

    Including how to:
    + Make a powerful first impression
    + Connect effortlessly with followers
    + Increase exposure, shares, engagement, interest, and traffic for your website

    Understand what makes people click (even if they don’t).

    Is this book for you? If you have ever posted online then the answer is YES!

    Whether you write your own blog, or have a basic Facebook profile…whether you like it or not, you have a digital brand. Are you ready to use it?

    You have something to say. Isn’t it about time for people to hear it? DON’T miss your chance at success because of a lackluster Internet presence.

    Share your vision with the world and finally be heard.

    If you want to become an overnight success story, there IS a secret to it. All you need is a little inspiration, an internet connection, and the right formula, which this book will teach you.

    This guide is especially for:


    • Visionaries ready to reach the masses with their message
    • Professionals wanting to make a name & propel their career to the next level
    • Companies seeking to increase profit & customer engagement
    Anyone who ever built a website with zero traffic and thought ‘what next?’

    Whether you are a computer novice or a practiced PR pro, there is something in this book for you.

    Pick up your copy today by clicking the BUY NOW button at the top of this page.

    Twitter Marketing: How to Build a Cult-like Following
    By Bryan Sharpe

    CreateSpace Independent Publishing Platform
    Paperback (114 pages)

    Twitter Marketing: How to Build a Cult-like Following
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    Product Description:
    "Build your tribe and change the world."Whether you're a beginner or expert, this book is going to reveal things you never knew about and enhance your perspective on marketing.Grow your social media following with little to no money using organic growth hacks none of your friends or colleagues know about.This volume unveils software not even experts are privy to and how to use them to become a trending topic on Twitter.Automate your social media and spend time doing things you want to do.Become an influencer and turn that influence into cash or use your influence to change the world.
    Viral Personal Branding: Marketing a personal brand, building buzz and getting your dream clients
    By Michael Allebach

    Independently published
    Paperback (139 pages)

    Viral Personal Branding: Marketing a personal brand, building buzz and getting your dream clients
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    Product Description:

    Warning: This book could change your life and set you on a new path with your business.

    If you want to know how to spread an idea—and you are the idea—read this book. Every author, creative, and major marketing brand needs to make this their strategic branding playbook.”
    — Jeff Goins, bestselling author of Real Artists Don’t Starve

    Unlock the secrets of getting press and discovering your dream clients!
    It's been said that advertising is the tax you pay for no press. Learn the simple step-by-step plan for free and low cost branding and marketing strategies . Learn how the author created a video for a local business that got 11 million views. See the exact press released used to get into Cosmopolitan Magazine. Read the exact article that was shared 37,000 times and built a wedding photography business. See a Twitter pitch that had a client on national news the same night. Read the two line email that resulted in a international article.
    Whether you're an experienced entrepreneur or just starting out, Viral Personal Branding is your guide to creating a personal brand plan that will rock your business taking it to the next level.
    In this ground breaking book you'll learn how to:

    • Develop your personal brand to stand out
    • To get more engagement on your Facebook Page than Apple or Toyota
    • Use Facebook Groups to build your business faster than ever
    • Create engaging posts on social media that get shared
    • What viral videos and content are and how to create them
    • Research and gather deep insights about your clients so you can read their minds
    • Write viral articles
    • Get local, national and international press
    • Create a net to catch dream clients
    • Use never before shared secrets from the press relations world

    Intrigued yet?

    Then scroll to the top and click or tap "Buy Now".



       

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