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Marketing: Books: Viral Marketing

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Here are some books about viral marketing:

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Contagious: Why Things Catch On
By Jonah Berger

Berger Jonah
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
By Ryan Holiday

Ryan Holiday
Released: 2014-09-30
Paperback (144 pages)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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  • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
Product Description:
A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Viral Marketing: The Science of Sharing
By Karen Nelson-Field

Oxford University Press
Paperback (128 pages)

Viral Marketing: The Science of Sharing
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This is not your typical "how to get shared" book.

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Going Viral: The 9 secrets of irresistible marketing
By Brent Coker

imusti
Paperback (160 pages)

Going Viral: The 9 secrets of irresistible marketing
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  • Pearson Education - Business
Product Description:

The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.


But Dr Brent Coker has been researching the techniques and science behind the world’s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you’ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can’t resist sharing.

 

“Finally, here's a book that reveals the secrets about how to make the myth a reality. I can't wait to put these ideas into action."

Steve Farber. Author, The Radical Leap

 

“A fascinating deep dive into what drives us to share”

Pamela Meyer, CEO Calibrate, and Top 20 TED speaker

 

“Brent's work will help you improve your odds substantially”

“The ad man” Rory H Sutherland. Vice Chairman of Ogilvy & Mather

 

“A must read for any business hoping go viral … for the right reasons.

Brent Coker is a master at unravelling the “mystery” of how to use social media to spread your message.”

Emily Rice, Senior Reporter, Nine News

 

“One does not go viral, one has to read Brent’s book first to understand the dynamics of becoming worthy of sharing.”

Brian Solis, author of X: The Experience When Business Meets Design

Viral Marketing and Social Networks (Digital and Social Media Marketing and Advertising Collection)
By Maria Petrescu

Maria Petrescu
Paperback (148 pages)

Viral Marketing and Social Networks (Digital and Social Media Marketing and Advertising Collection)
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  • Viral Marketing and Social Networks
Product Description:
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit--exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies' viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone--students and professors in business and communication schools, as well as marketing practitioners.
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
By Kerry Smith

Wiley
Hardcover (224 pages)

Experiential Marketing: Secrets, Strategies, and Success Stories from the World s Greatest Brands
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From Wiley Publishing comes the global release of the most researched, documented, and comprehensive manifesto on experiential marketing ever written.

As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a changing generation of customers, companies must embrace and deploy a new marketing mix, driven by a more effective discipline: experiences.

Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships, and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express, and others--forge the next chapter of marketing as experiential brands.

Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchors of reinvented marketing mixes.

The authors provide unprecedented access to the specific experiential strategies and blueprints used by the world's most powerful brands, many of which are using experiential marketing to generate their biggest customer reach, sales lifts, and marketing ROI ever.

You'll learn:
  • The history and fundamental principles of experiential marketing
  • How top brands have reset marketing mixes as experience-driven portfolios
  • The anatomy of a brand experience
  • The psychology of engagement and experience design
  • The 10 habits of highly experiential brands
  • How to measure the impact of experiential marketing
  • How to combine digital and social media in an experiential strategy
  • The experiential marketing vocabulary
  • How to begin converting to experiential marketing
Experiential Marketing is an action-packed manifesto every CMO, marketer, agency executive, professor, and branding practitioner will use as their default playbook for the future. Learn how to increase reach and expand your customer base. Uncover how the best brands are creating face-to-face customer connections. Get keen insights on deploying a new, more effective marketing strategy. And sidestep the decline of traditional mass media advertising.

Businesses need to reinvent how they market in today's consumer-controlled economy--and Smith and Hanover deliver an informative, exciting and eye-opening roadmap for putting brands on the winning path.
Hooked: How to Build Habit-Forming Products
By Nir Eyal

Portfolio
Released: 2014-11-04
Hardcover (256 pages)

Hooked: How to Build Habit-Forming Products
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  • Portfolio
Product Description:
How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?


Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


Eyal provides readers with:


• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By David Meerman Scott

Wiley
Hardcover (304 pages)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Product Description:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
By A.C. Clint

Independently published
Paperback (130 pages)

The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
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Product Description:

Why is it that some things EXPLODE online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us?

Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it.

Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, Going Viral is your blueprint for digital success.

Stand out, get noticed, and captivate online.

Going Viral pairs raw human behavioral data with the emotional intelligence of A.C. Clint, a sought-after digital media coach who has worked with Fortune 500 clients from Disney to Nike. Clint has distilled years of research and practical experience to write this manual for content people are wired to share.

Find your die-hard fanbase of thousands (or millions).

This Internet psychology guide teaches:


• A centuries-old secret to create connection used by Italian Courtiers & cereal boxes
3 viral emotions that get shared the most
• Step-by-step processes to create content audiences can’t get enough of, and prime it to spread as quickly as possible
Building a following from zero to thousands
• How to leverage top influencers to do word-of-mouth power-lifting for you
• Techniques that work across Twitter, Instagram, Pinterest, and even in-person

Are you ready to grow your idea? Triple your profits? More SUCCESS and less work?

As an entrepreneur, artist, or creative thinker, you know social media can empower you to reach a potential audience of billions, with tools that are essentially free. But who has that kind of time? And where do you even begin?

Or worse: have you set up your business, pushed it into the world, but instead of a flood of interest, you are getting...crickets?

Learn secret formulas to build connections, and open doors you never thought possible...

Including how to:
+ Make a powerful first impression
+ Connect effortlessly with followers
+ Increase exposure, shares, engagement, interest, and traffic for your website

Understand what makes people click (even if they don’t).

Is this book for you? If you have ever posted online then the answer is YES!

Whether you write your own blog, or have a basic Facebook profile…whether you like it or not, you have a digital brand. Are you ready to use it?

You have something to say. Isn’t it about time for people to hear it? DON’T miss your chance at success because of a lackluster Internet presence.

Share your vision with the world and finally be heard.

If you want to become an overnight success story, there IS a secret to it. All you need is a little inspiration, an internet connection, and the right formula, which this book will teach you.

This guide is especially for:


• Visionaries ready to reach the masses with their message
• Professionals wanting to make a name & propel their career to the next level
• Companies seeking to increase profit & customer engagement
Anyone who ever built a website with zero traffic and thought ‘what next?’

Whether you are a computer novice or a practiced PR pro, there is something in this book for you.

Pick up your copy today by clicking the BUY NOW button at the top of this page.



   

 
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