PowWeb Hosting - only $7.77/ month
 
 
 
 

 
Marketing: Books: Viral Marketing

MerchantKit.com > Marketing > Books > Viral Marketing

   
Here are some books about viral marketing:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
List Price: $24.00*
Lowest New Price: $16.05*
Lowest Used Price: $14.48*
Usually ships in 24 hours*
*(As of 22:27 Pacific 21 Feb 2018 More Info)


Click Here
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Viral Marketing: The Science of Sharing
By Karen Nelson-Field

Oxford University Press
Paperback (128 pages)

Viral Marketing: The Science of Sharing
List Price: $26.00*
Lowest New Price: $21.06*
Lowest Used Price: $15.57*
Usually ships in 24 hours*
*(As of 22:27 Pacific 21 Feb 2018 More Info)


Click Here
Product Description:
This is not your typical "how to get shared" book.

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
Contagious: Why Things Catch On
By Jonah Berger

Berger Jonah
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
List Price: $16.00*
Lowest New Price: $6.85*
Lowest Used Price: $1.74*
Usually ships in 24 hours*
*(As of 22:27 Pacific 21 Feb 2018 More Info)


Click Here
  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
By Ryan Holiday

Ryan Holiday
Released: 2014-09-30
Paperback (144 pages)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
List Price: $14.00*
Lowest New Price: $9.32*
Lowest Used Price: $6.32*
Usually ships in 24 hours*
*(As of 22:27 Pacific 21 Feb 2018 More Info)


Click Here
  • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
Product Description:
A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Going Viral: The 9 secrets of irresistible marketing
By Brent Coker

imusti
Paperback (160 pages)

Going Viral: The 9 secrets of irresistible marketing
List Price: $27.99*
Lowest New Price: $13.89*
Lowest Used Price: $9.90*
Usually ships in 24 hours*
*(As of 22:27 Pacific 21 Feb 2018 More Info)


Click Here
  • Pearson Education - Business
Product Description:

The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.


But Dr Brent Coker has been researching the techniques and science behind the world’s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you’ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can’t resist sharing.

 

“Finally, here's a book that reveals the secrets about how to make the myth a reality. I can't wait to put these ideas into action."

Steve Farber. Author, The Radical Leap

 

“A fascinating deep dive into what drives us to share”

Pamela Meyer, CEO Calibrate, and Top 20 TED speaker

 

“Brent's work will help you improve your odds substantially”

“The ad man” Rory H Sutherland. Vice Chairman of Ogilvy & Mather

 

“A must read for any business hoping go viral … for the right reasons.

Brent Coker is a master at unravelling the “mystery” of how to use social media to spread your message.”

Emily Rice, Senior Reporter, Nine News

 

“One does not go viral, one has to read Brent’s book first to understand the dynamics of becoming worthy of sharing.”

Brian Solis, author of X: The Experience When Business Meets Design

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (464 pages)

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
List Price: $24.00*
Lowest New Price: $20.42*
Lowest Used Price: $1.97*
*(As of 22:27 Pacific 21 Feb 2018 More Info)


Click Here
  • Used Book in Good Condition
Product Description:

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Go Viral!: The Most Effective Viral Marketing Strategies To Launch Your Online Business
By Nick Logan

Released: 2014-06-04
Kindle Edition (29 pages)

Go Viral!: The Most Effective Viral Marketing Strategies To Launch Your Online Business
 
Product Description:
Are you ready for a change?

Learn How To Start Your Online Business, How To Set It ON FIRE, And Start Making Some REAL MONEY!

"Wow, this book totally changed my perception about Social Media, Blogging and Viral Marketing!"
-- Ryan Gordon, Michigan

You will learn...

- What do you need for a good start of your online business?
- Is there a formula to make things go viral online?
- How you can get the most out of other people’s list?
- Powerful methods of generating word of mouth endorsements
- How to create your own product fast and set it on FIRE?
- How to start earning money by effective blogging?

Normal Price: $12, you can buy it at $0.99!!

Check Out What Others Are Saying...

"Great Book - Thank You!
Now I am 100% sure - my business will go VIRAL! I can do it too!"
-- Peter Hoffer, Dallas

"Very Useful!"
I learned a lot how to build my business online successfully!
-- Michele Bolton, London UK


Tags: viral marketing, internet marketing, online marketing, social media marketing, social media business, online business, internet marketing strategies
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (320 pages)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
List Price: $16.95*
Lowest New Price: $4.89*
Lowest Used Price: $0.10*
Usually ships in 1-2 business days*
*(As of 22:27 Pacific 21 Feb 2018 More Info)


Click Here
  • Great product!
Product Description:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
List Price: $24.00*
Lowest New Price: $31.65*
Lowest Used Price: $11.29*
*(As of 22:27 Pacific 21 Feb 2018 More Info)


Click Here
Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Viral Marketing and Social Networks (Digital and Social Media Marketing and Advertising Collection)
By Maria Petrescu

Maria Petrescu
Paperback (148 pages)

Viral Marketing and Social Networks (Digital and Social Media Marketing and Advertising Collection)
List Price: $34.95*
Lowest New Price: $32.00*
Lowest Used Price: $29.21*
Usually ships in 24 hours*
*(As of 22:27 Pacific 21 Feb 2018 More Info)


Click Here
  • Viral Marketing and Social Networks
Product Description:
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit--exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies' viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone--students and professors in business and communication schools, as well as marketing practitioners.


   

 
MENU

Home

What To Sell
  Crafts
  Drop Shipping
  eBooks
  Membership Sites
  Software
  Web Hosting

Setup Web Site
  Domain Names
    Books
  Web Hosting
    Books
    Software
  Web Site Templates
  HTML Design
    Books
    Software
  Register Copyright

Accept Payments

Shopping Carts

Start Affiliate Program

Marketing
  Books
    Auctions & eBay
    Blog Marketing
    Email Marketing
    Press Releases
    SEO
    Viral Marketing

Copywriting
  Books

Customer Service
  Books

Books

 
PowWeb.com - $7.77 per month
 
PowWeb Hosting - $7.77/month!
 


 
 
 
Contact Us    Privacy    Terms and Conditions    Advertising/Endorsements Disclosures

Copyright © 2001-2015, Answers 2000 Limited

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

In Association With Amazon.com
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In Association With Amazon.co.uk
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S. r.l. THIS CONTENT IS PROVIDED \'AS IS\' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.

Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.