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Marketing: Books: Viral Marketing

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Here are some books about viral marketing:

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Viral Marketing: The Science of Sharing
By Karen Nelson-Field

Oxford University Press USA
Paperback (128 pages)

Viral Marketing: The Science of Sharing
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  • Oxford University Press USA
Product Description:
This is not your typical "how to get shared" book.

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Contagious: Why Things Catch On
By Jonah Berger

Simon & Schuster
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller

HarperCollins Christian Pub.
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
By Cliff Lerner

Clifford Ventures Corporation
Paperback (314 pages)

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
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'BEST STARTUP BOOKS OF ALL TIME' by Benzinga
'TOP GROWTH-HACKING BUSINESS BOOK' by Entrepreneur Magazine

This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside this fast-growing startup that created the first online dating app and grew to 100 million users. 

Best-Seller Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively.

Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.  

Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

You will learn how to:

    * IGNITE EXPLOSIVE GROWTH by creating a remarkable product
    * Identify the ONLY 3 METRICS THAT MATTER
    * Explore valuable VIRAL GROWTH strategies to grow rapidly
    * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
    * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION

PRAISE:

"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass

"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor

"Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi

"Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking

Going Viral: The 9 secrets of irresistible marketing
By Brent Coker

imusti
Paperback (160 pages)

Going Viral: The 9 secrets of irresistible marketing
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  • Pearson Education - Business
Product Description:

The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.


But Dr Brent Coker has been researching the techniques and science behind the world’s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you’ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can’t resist sharing.

 

“Finally, here's a book that reveals the secrets about how to make the myth a reality. I can't wait to put these ideas into action."

Steve Farber. Author, The Radical Leap

 

“A fascinating deep dive into what drives us to share”

Pamela Meyer, CEO Calibrate, and Top 20 TED speaker

 

“Brent's work will help you improve your odds substantially”

“The ad man” Rory H Sutherland. Vice Chairman of Ogilvy & Mather

 

“A must read for any business hoping go viral … for the right reasons.

Brent Coker is a master at unravelling the “mystery” of how to use social media to spread your message.”

Emily Rice, Senior Reporter, Nine News

 

“One does not go viral, one has to read Brent’s book first to understand the dynamics of becoming worthy of sharing.”

Brian Solis, author of X: The Experience When Business Meets Design

The 8 Pillars of Social Media Marketing in 2019: Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
By Matthew Bartnik

Independently published
Paperback (144 pages)

The 8 Pillars of Social Media Marketing in 2019: Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
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Product Description:

★★Now when you purchase the paperback version of this book you get the Kindle version FOR FREE.★★

Master Social Media Marketing, and you master the game.


81% of the Population of the USA are active social media users. That is a captive audience of over 250 million people in the US alone. And now, worldwide almost half the world is on social media in some form.
Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an internet connection has that ability now. However, very few people know how to do social media marketing affectively. This is where you can crush your competition no matter how big their advertising budgets are.
But with so many diverse platforms and so many conflicting opinions on best approaches, how are you to make sense of it all?
What makes this book different?
  • Completely modern and up to date for 2019: So many Social Media Marketing books are now outdated with the crazy amount of change that has happened even just in the past 5 years
  • Practical and Tactical: you will be shown concrete strategies and examples to help you make the most out of every platform and every tool
  • Down to earth: this is not a super technical SEO or programming book. This book is in plain and doesn’t overcomplicate things
  • Comprehensive: we cover all the major platforms you can use, and how to use them differently while still streamlining your marketing efforts

  • Don’t make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message.
    Platforms you will become an expert in:
  • Facebook
  • Facebook Ads
  • Youtube
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • Tumblr
  • PR
  • Google+
  • Indiegogo
  • Kickstarter
  • + More!

  • Millions of people are waiting to hear from you. How will you answer them?
    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
    By David Meerman Scott

    Wiley
    Paperback (480 pages)

    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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    Product Description:
    The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

    This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

    This fifth edition—the most extensively revised edition yet—includes:

    • Dozens of compelling case studies with revisions
    • Real-world examples of content marketing and inbound marketing strategies and tactics
    • A fresh introduction
    • A new chapter on sales and service
    • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

    The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

    David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

    Viral Personal Branding: Marketing a personal brand, building buzz and getting your dream clients
    By Mike Allebach

    Released: 2019-01-24
    Kindle Edition (88 pages)

    Viral Personal Branding: Marketing a personal brand, building buzz and getting your dream clients
     
    Product Description:

    Warning: This book could change your life and set you on a new path with your business.

    If you want to know how to spread an idea—and you are the idea—read this book. Every author, creative, and major marketing brand needs to make this their strategic branding playbook.”
    — Jeff Goins, bestselling author of Real Artists Don’t Starve

    Unlock the secrets of getting press and discovering your dream clients!
    It's been said that advertising is the tax you pay for no press. Learn the simple step-by-step plan for free and low cost branding and marketing strategies . Learn how the author created a video for a local business that got 11 million views. See the exact press released used to get into Cosmopolitan Magazine. Read the exact article that was shared 37,000 times and built a wedding photography business. See a Twitter pitch that had a client on national news the same night. Read the two line email that resulted in a international article.
    Whether you're an experienced entrepreneur or just starting out, Viral Personal Branding is your guide to creating a personal brand plan that will rock your business taking it to the next level.
    In this ground breaking book you'll learn how to:

    • Develop your personal brand to stand out
    • To get more engagement on your Facebook Page than Apple or Toyota
    • Use Facebook Groups to build your business faster than ever
    • Create engaging posts on social media that get shared
    • What viral videos and content are and how to create them
    • Research and gather deep insights about your clients so you can read their minds
    • Write viral articles
    • Get local, national and international press
    • Create a net to catch dream clients
    • Use never before shared secrets from the press relations world

    Intrigued yet?

    Then scroll to the top and click or tap "Buy Now".

    Social Movements for Good: How Companies and Causes Create Viral Change
    By Derrick Feldmann

    Wiley
    Hardcover (224 pages)

    Social Movements for Good: How Companies and Causes Create Viral Change
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    Product Description:
    Create real change in the new social movement paradigm

    Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed.

    Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day.

    • Read the stories of today's most successful social good movements
    • Understand how modern social movements are created
    • Learn how to truly activate a new generation of activists and supporters
    • Formulate an approach that makes the public respond to your issue

    Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.



       

     
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