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Marketing: Books: Search Engine Optimization

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Here are some books about search engine optimization:

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SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
By Adam Clarke

Independently published
Paperback (227 pages)

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
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Learn SEO strategies to rank at the top of Google with SEO 2019


EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google's constantly evolving. Recent changes:
1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."
2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.

SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2019 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...
- Potential updates coming up in 2019.
- Steps to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.

One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!
SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2019 Edition)
By Jason McDonald

Independently published
Paperback (350 pages)

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2019 Edition)
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Learn SEO in Plain English - Step by Step!

2019 Updated Edition
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO of 2018 / 2019 or Search Engine Optimization for Beginners and Experts Alike

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2019 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2019. Listed on many SEO book lists as one of the best books SEO books of 2019 as well as a best SEO book for beginners.

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
By Will Coombe

Independently published
Paperback (247 pages)

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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"What Can You Expect From This Book?"

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

“SEO For 2020 Onwards"


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You...

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google Ads spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

...If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint"


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...
  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save thousands by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS'

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.

“Learn. Take Action. Get Results."


A Carefully Curated SEO Guide for 2020 Onwards

This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.

“How High Will Your Revenue Go in 12 Weeks?"


You'll Discover...

• Online marketing 101• Personal advice for your business• How to uncover money-making keywords• Configuring WordPress for SEO success• How to nail the technical elements• How to win links• A crash course in content marketing• Social media account use (finally!)• SEO if you’re a local business• eCommerce SEO (inc. Shopify, Magento, & WooCommerce)• Google penalty diagnosis & avoidance• Why it’s quicker to go ‘white hat’ and not try to cheat Google• + more...

“Grab a Copy Now..."


Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
By Ryan Deiss

For Dummies
Released: 2017-01-06
Paperback (368 pages)

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
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  • For Dummies
Product Description:
Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully (No-BS SEO Strategy Guides)
By Casey Leigh Henry

Casey Leigh Henry
Paperback (153 pages)

SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully (No-BS SEO Strategy Guides)
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SEO 2018 STRATEGY - Using this Strategy, I've Ranked Not Two, Not Three, But FOUR Times on the FIRST Page of Google for FREE for the Same High-Quality Keyword and Generate $12k+ Worth of Monthly Traffic FOR FREE This 2018 Search Engine Optimization Strategy Guide takes your hand and walks you through the entire implementation of a proven SEO strategy. As indicated in the title, SEO 2018 (No-Bullsh*t) Strategy is a simple step-by-step guide that teaches you how to fully execute a search engine optimization strategy that actually works with complete transparency. Many people and companies make search engine optimization out to be a complicated process that not-just-any-ordinary human could possibly wrap their mind around. But they’re wrong. It’s just a bunch of BS. SEO is not magic. SEO is simple: it’s all about creating natural, high-quality content for humans to enjoy - not robots. And that’s why this book exists: to debunk all the BS and provide people like you with a comprehensive, easy-to-follow guide on search engine optimization so you can avoid being taken advantage of by so-called search engine optimization gurus and professionals. The only true indication that your SEO strategy is working is when the phone is ringing, potential customers are commenting on your web content, you’re receiving completed contact forms, and your sales are increasing. And that is exactly what I experienced after implementing the SEO techniques I will walk you through in this SEO book. This search engine optimization strategy guide will help you achieve massive success online. Even if you are in an aggressive, cutthroat market or industry, these SEO techniques will get you in the game and give you a competitive advantage. This SEO book will teach you proven search engine optimization tactics that will: - Improve your Search Rankings in Google Search Results - Increase Organic Traffic to your Website - Boost your Marketing ROI & - Help you Bypass Competitors Online This book is meant to be read chronologically. Each SEO strategy section should be completed in the order they are featured in the book. That way the process is easy for you to follow and implement. Again, this is a step-by-step guide meant to hold your hand through the process: not merely explain what certain jargon means. It’s a HOW-TO book: HOW exactly to implement the SEO strategy. The structure of this book includes the What, Why, & How. That way you always know exactly WHAT you are doing, WHY you are doing it, and HOW to do it. Following the Introduction, this SEO book walks you through the Preliminary Requirements or the building blocks you need to create a strong foundation to ensure the SEO strategy can operate successfully. Specifically, this section covers: - Outsourcing - Domains & Hosting - WordPress & Plugins - Privacy Policies & Terms of Service - Social Media Profiles - Google Search Console (Webmasters) & More In Part 1 of SEO 2018 (No-BS) Strategy, you will learn the Keyword Strategy that will help you find the best keywords to rank that convert into clients or traffic. Specifically, you will learn how to: - Create your Keyword List - Prioritize your Keyword List - Setup Keyword Rank Tracking & More In Part 2, you will learn the Content Strategy to implement to start propelling your website to the top of Google’s search results. Specifically, you will learn how to: - Create High-Quality Content - Analyze the Content for SEO Performance - Restructure the Content for SEO Performance & More In Part 3 of SEO 2018 (No-BS) Strategy you will learn how to double-rank on the first page of Google’s search results using YouTube. Yes, that’s right. Your future clientele can see you TWICE, and potentially more, on the first page of Google, completely FREE when done correctly. In Part 4, you will learn how to share you optimized content with the world to build your brand, credibility, and authority
Search Engine Optimization All-in-One For Dummies
By Bruce Clay

For Dummies
Paperback (800 pages)

Search Engine Optimization All-in-One For Dummies
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Product Description:
The most comprehensive coverage of search engine optimization

In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

  • Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
  • Covers SEO and optimizing servers for SEO
  • Provides important information on SEO web design
  • Shows you how to use SEO to stay "above the fold"

If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

Search Engine Domination: The Proven Plan, Best Practice Processes + Super Moves to Make Millions with Online Marketing
By Jonathan Kelly

Thrive Edutainment, LLC
Paperback (186 pages)

Search Engine Domination: The Proven Plan, Best Practice Processes + Super Moves to Make Millions with Online Marketing
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Learn the Proven System We've Used to Earn Millions
Clay Clark & his partner Doctor Robert Zoellner actually own REAL businesses, not theoretical click-funnel based businesses. Regardless of how much you know or don't know, Search Engine Domination, will guide you down the proven path of search engine domination that Clay & Doctor Zoellner, have personally used to grow 13 multi-million dollar businesses including:

DJConnection.com

DrZoellner.com

DrZZZs.com
EITRLounge.com

EpicPhotos.com

MakeYourLifeEpic.com

Z66AA.com


Yeah, But Will the System Work for You?
If you have a sound mind & are willing to grind this system will definitely work for you. If you are selling a real product or service that humans on the planet Earth are actually willing to buy this system will work for you IF YOU ARE WILLING TO PUT IN THE WORK.

A System That Anyone Can Do:
Having personally coached thousands of workshop attendees & one-one-one coaching client with businesses of all size. we know that if THEY can do it, YOU can do it TOO!

1. "Last August we had 114 new patients compared to this August, we had 180 new patients. In June last year we had 85 new patients. In June this year, we had 126 new patients. It's just astounding. Before, we were trying to implement our ideas, but we didn't have access to a proven system. Our average is running about 40 to 42% increase, month over month, year over year. " - Dr. April Lai (Partner with Morrow, Lai & Kitterman Dentistry) - See their success at Mlkdentistry.com


2. "My name is Roy Coggshall. I'm from Tulsa, Oklahoma. I also have a place in Marina Del Rey, California. Actually, I am a client of Thrivetime & Clay's helped me move the numbers on two of my businesses. One of my friends was his client & he helped his marketing go up 1200% in three months, so that's how I got hooked up with Thrive & Clay Clark. I've got two automotive businesses & I'm a technician by trade, so this is a whole new field for me, so really enjoying to learn about people & about marketing, systems, & processes." - Roy Coggeshall (Founder of RC Auto Specialists &Roy's Garage) - See their success at www.RCAutoSpecialists.com & Thegarageba.com


3. "Learning how to put a website together, learning how to optimize the website, learning how to blog, learning social media because we had an old school website & I think we got maybe 50 hits a month. And then once we improved our website as part of the business coaching for bridal shops program from Thrive, our optimization we started getting more calls and more calls. And I mean, I think our highest number so far has been up in 3000s and I think that gets more phone calls, more people walking in the door. Obviously more customers to us that we can speak with and sell our product. I believe that the training that you get here is probably going to be the best money spent." - Jennifer Thompson (Founder of Facchianos Bridal) - See their success at https: //www.facchianos.com/)




In This Book You Will Learn the Super Moves That You Can Use Including:
1. Whether you are a beginner or advanced, this book will teach you the proven strategies and concepts you need to achieve SEARCH ENGINE DOMINATION.
2. How to think like Google so that you can produce websites and contents that Google loves.
3. How to find the "golden" keywords that your real customers are really searching for
4. How to rank at the top of YouTube search results.
5. How to design websites that actually convert clicks into REAL bonafide leads
6. How to actually implement the ACTION STEPS found within the pages of this book in an affordable way.

SEO For Dummies
By Peter Kent

Wiley
Paperback (456 pages)

SEO For Dummies
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Product Description:
Your fully updated guide to search engine optimization

Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site.

SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings.

  • Develop a search strategy and use local search capabilities
  • Build sites that increase your search visibility
  • Analyze results with updated tracking tools
  • Maximize content marketing strategies

If you're asking yourself the essential question of "how do I get people to visit my site," you've come to the right place!

DIGITAL MARKETING FOR BEGINNERS 2020: BEYOND 2019, WITH THE ULTIMATE NEW PASSIVE INCOME STRATEGY, USING THE BEST TIPS FOR PERSONAL AND BUSINESS BRANDING (GROWTH HACKS AND ANALYTICS INCLUDED )
By CHANDLER MILLER

Independently published
Paperback (171 pages)

DIGITAL MARKETING FOR BEGINNERS 2020: BEYOND 2019, WITH THE ULTIMATE NEW PASSIVE INCOME STRATEGY, USING THE BEST TIPS FOR PERSONAL AND BUSINESS BRANDING (GROWTH HACKS AND ANALYTICS INCLUDED )
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You have an amazing product. No, really. Your product is fantastic. If you didn’t believe so, you wouldn’t have invested time and money in producing and now marketing it. The problem is being able to convince other people of the same thing. That is where marketing comes in.

Read on your PC, Mac, smartphone, tablet or Kindle device Many people think that since their product is so incredible, everyone should be tying up the company’s phone lines, knocking down the doors, and flooding the inbox with demands and sales orders. But you have found the hard way that that just hasn’t happened. You have to find a new way to get the message about your product out to the people that might buy it. There are many different paths to doing this, most of which do not happen on their own and without well-planned research and goals. You need to understand the changing social norms, especially in the digital world, that affect how people obtain their information. You need to know your product inside and out so that you can clearly state what particular audience it will appeal to. And you need to be able to interact with the public in such a way that people have faith in both your product and your business. In today’s digital era, there are many challenges associated with digital marketing, and companies have to remain on the cutting edge of marketing techniques and technologies available to help them achieve their goals. After all, there are so many companies competing for people’s attention that many have learned to gloss over ads while surfing the Internet. Channels of communication are frequently clogged, and getting your product to your target audience is more difficult than ever.If you are looking for a pat on the back about how wonderful your product is, this isn’t the book for you. Go ask your mom to tell you how amazing you are. But if you want to be serious about marketing your product and achieving tangible results, then keep reading. This book will give you some of the answers that you need.

Here is a preview of what you will learn...

  • WHAT IS DIGITAL MARKETING
  • THE CORRECT MINDSET FOR DIGITAL MARKETING
  • HOW DIGITAL MARKETING IS A MONEY MACHINE
  • WHICH PLATFORMS BEST FIT YOUR BUSINESS IN 2020
  • STEP BY STEP HOW TO MAKE MONEY WITH PAY PER CLICK
Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
By Todd Kelsey

Apress
Released: 2017-06-21
Paperback (148 pages)

Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
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Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform―an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn

  • Take a behind-the-scenes tour of AdWords, including how to create an account
  • Create and launch a campaign as well as ads, including keyword tools
  • Monitor a campaign, including time frame, clicks and CTR, and reporting
  • Implement various campaign strategies, including support email and dealing with errors
  • Use Ad extensions as well as site links

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.


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