Marketing: Books: Search Engine Optimization

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Here are some books about search engine optimization:

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SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2020 Edition)
By Jason McDonald

Independently published
Paperback (358 pages)

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2020 Edition)
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Learn SEO in Plain English - Step by Step!

2020 Updated Edition
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO of 2018 / 2020 or Search Engine Optimization for Beginners and Experts Alike

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2020 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2020. Listed on many SEO book lists as one of the best books SEO books of 2020 as well as a best SEO book for beginners.

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
By Will Coombe

Independently published
Paperback (247 pages)

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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"What Can You Expect From This Book?"

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

“SEO For 2020 Onwards"


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You...

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google Ads spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

...If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint"


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...
  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save thousands by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS'

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.

“Learn. Take Action. Get Results."


A Carefully Curated SEO Guide for 2020 Onwards

This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.

“How High Will Your Revenue Go in 12 Weeks?"


You'll Discover...

• Online marketing 101• Personal advice for your business• How to uncover money-making keywords• Configuring WordPress for SEO success• How to nail the technical elements• How to win links• A crash course in content marketing• Social media account use (finally!)• SEO if you’re a local business• eCommerce SEO (inc. Shopify, Magento, & WooCommerce)• Google penalty diagnosis & avoidance• Why it’s quicker to go ‘white hat’ and not try to cheat Google• + more...

“Grab a Copy Now..."


SEO 2020: Learn search engine optimization with smart internet marketing strategies
By Adam Clarke

Released: 2014-09-09
Kindle Edition (235 pages)

SEO 2020: Learn search engine optimization with smart internet marketing strategies
 
Product Description:

Learn SEO strategies to rank at the top of Google with SEO 2020, from beginner to advanced!


EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...

Most of the search engine optimization advice on the Internet is wrong!


If you've browsed through search engine optimization advice online, you may have noticed two things:

- Most SEO advice is outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google are constantly evolving. Some recent changes:

1. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.
2. September, 2019 - Google releases new guidelines on nofollow links, providing worldwide changes for advertisers and SEO professionals alike.
3. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update".
4. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.

SEO 2020 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.

Sidestep Google search engine updates in 2020


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- The inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Google's BERT Update, new guidelines on nofollow links, Google's Medic Update, Google's Mobile First Index, Google Speed update, Google's RankBrain algorithm and more...
- Potential changes coming up in 2020.
- How to safe-guard against penalties in 2020 and beyond.
- How to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.

One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully (No-BS SEO Strategy Guides)
By Casey Leigh Henry

Casey Leigh Henry
Paperback (153 pages)

SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully (No-BS SEO Strategy Guides)
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SEO 2018 STRATEGY - Using this Strategy, I've Ranked Not Two, Not Three, But FOUR Times on the FIRST Page of Google for FREE for the Same High-Quality Keyword and Generate $12k+ Worth of Monthly Traffic FOR FREE This 2018 Search Engine Optimization Strategy Guide takes your hand and walks you through the entire implementation of a proven SEO strategy. As indicated in the title, SEO 2018 (No-Bullsh*t) Strategy is a simple step-by-step guide that teaches you how to fully execute a search engine optimization strategy that actually works with complete transparency. Many people and companies make search engine optimization out to be a complicated process that not-just-any-ordinary human could possibly wrap their mind around. But they’re wrong. It’s just a bunch of BS. SEO is not magic. SEO is simple: it’s all about creating natural, high-quality content for humans to enjoy - not robots. And that’s why this book exists: to debunk all the BS and provide people like you with a comprehensive, easy-to-follow guide on search engine optimization so you can avoid being taken advantage of by so-called search engine optimization gurus and professionals. The only true indication that your SEO strategy is working is when the phone is ringing, potential customers are commenting on your web content, you’re receiving completed contact forms, and your sales are increasing. And that is exactly what I experienced after implementing the SEO techniques I will walk you through in this SEO book. This search engine optimization strategy guide will help you achieve massive success online. Even if you are in an aggressive, cutthroat market or industry, these SEO techniques will get you in the game and give you a competitive advantage. This SEO book will teach you proven search engine optimization tactics that will: - Improve your Search Rankings in Google Search Results - Increase Organic Traffic to your Website - Boost your Marketing ROI & - Help you Bypass Competitors Online This book is meant to be read chronologically. Each SEO strategy section should be completed in the order they are featured in the book. That way the process is easy for you to follow and implement. Again, this is a step-by-step guide meant to hold your hand through the process: not merely explain what certain jargon means. It’s a HOW-TO book: HOW exactly to implement the SEO strategy. The structure of this book includes the What, Why, & How. That way you always know exactly WHAT you are doing, WHY you are doing it, and HOW to do it. Following the Introduction, this SEO book walks you through the Preliminary Requirements or the building blocks you need to create a strong foundation to ensure the SEO strategy can operate successfully. Specifically, this section covers: - Outsourcing - Domains & Hosting - WordPress & Plugins - Privacy Policies & Terms of Service - Social Media Profiles - Google Search Console (Webmasters) & More In Part 1 of SEO 2018 (No-BS) Strategy, you will learn the Keyword Strategy that will help you find the best keywords to rank that convert into clients or traffic. Specifically, you will learn how to: - Create your Keyword List - Prioritize your Keyword List - Setup Keyword Rank Tracking & More In Part 2, you will learn the Content Strategy to implement to start propelling your website to the top of Google’s search results. Specifically, you will learn how to: - Create High-Quality Content - Analyze the Content for SEO Performance - Restructure the Content for SEO Performance & More In Part 3 of SEO 2018 (No-BS) Strategy you will learn how to double-rank on the first page of Google’s search results using YouTube. Yes, that’s right. Your future clientele can see you TWICE, and potentially more, on the first page of Google, completely FREE when done correctly. In Part 4, you will learn how to share you optimized content with the world to build your brand, credibility, and authority
The SEO Book: Search engine optimization 2020, Free SEO Audit incl., Way to Nr. 1, SEO and SEM
By Levin Granitza

Edison Verlag
Paperback (173 pages)

The SEO Book: Search engine optimization 2020, Free SEO Audit incl., Way to Nr. 1, SEO and SEM
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What can I expect from this book? 


⭐ Learn how it is possible for websites to rank # 1 on Google. ⭐

  • Easy step by step instructions to significantly increase your Google ranking
  • Free SEO Audit
  • Learn how to increase the visibility of your company & to gain new leads
  • Understand how Google Ranking works. As a result, you need to invest less in paid advertising 

Who is this book for?


The book is suitable for all who:

  • Want to increase their sales
  • Understand how to influence his findability
  • Search for access to new customer groups
  • Want to increase their awareness
  • Is tired of paying a lot of money for advertising
  • Wants to know all google secrets

What does this book include?


This book includes:

  • Insider knowledge about the Google ranking 
  • Expert tips 
  • Free SEO Audit
  • Google Secrets
  • free SEO analysis of your website
  • Competitive SEO methodologies
  • OFF-Page SEO instructions
  • ON-Page SEO instructions 
  • Local SEO
  • Instructions for page speed improvement
  • Presentation of Black Hat SEO
  • Guide to keyword research
  • Guidance for creating structured data
  • Voice SEO
  • Content Marketing
  • SEO benchmarking
  • SEO in combination with social media
  • and much more!
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
By Allan Dib

Successwise
Released: 2016-01-25
Kindle Edition (234 pages)

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
 
Product Description:
WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover:

• How to get new customers, clients, or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
Search Engine Domination: The Proven Plan, Best Practice Processes + Super Moves to Make Millions with Online Marketing
By Jonathan Kelly

Thrive Edutainment, LLC
Paperback (186 pages)

Search Engine Domination: The Proven Plan, Best Practice Processes + Super Moves to Make Millions with Online Marketing
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Learn the Proven System We've Used to Earn Millions
Clay Clark & his partner Doctor Robert Zoellner actually own REAL businesses, not theoretical click-funnel based businesses. Regardless of how much you know or don't know, Search Engine Domination, will guide you down the proven path of search engine domination that Clay & Doctor Zoellner, have personally used to grow 13 multi-million dollar businesses including:

DJConnection.com

DrZoellner.com

DrZZZs.com
EITRLounge.com

EpicPhotos.com

MakeYourLifeEpic.com

Z66AA.com


Yeah, But Will the System Work for You?
If you have a sound mind & are willing to grind this system will definitely work for you. If you are selling a real product or service that humans on the planet Earth are actually willing to buy this system will work for you IF YOU ARE WILLING TO PUT IN THE WORK.

A System That Anyone Can Do:
Having personally coached thousands of workshop attendees & one-one-one coaching client with businesses of all size. we know that if THEY can do it, YOU can do it TOO!

1. "Last August we had 114 new patients compared to this August, we had 180 new patients. In June last year we had 85 new patients. In June this year, we had 126 new patients. It's just astounding. Before, we were trying to implement our ideas, but we didn't have access to a proven system. Our average is running about 40 to 42% increase, month over month, year over year. " - Dr. April Lai (Partner with Morrow, Lai & Kitterman Dentistry) - See their success at Mlkdentistry.com


2. "My name is Roy Coggshall. I'm from Tulsa, Oklahoma. I also have a place in Marina Del Rey, California. Actually, I am a client of Thrivetime & Clay's helped me move the numbers on two of my businesses. One of my friends was his client & he helped his marketing go up 1200% in three months, so that's how I got hooked up with Thrive & Clay Clark. I've got two automotive businesses & I'm a technician by trade, so this is a whole new field for me, so really enjoying to learn about people & about marketing, systems, & processes." - Roy Coggeshall (Founder of RC Auto Specialists &Roy's Garage) - See their success at www.RCAutoSpecialists.com & Thegarageba.com


3. "Learning how to put a website together, learning how to optimize the website, learning how to blog, learning social media because we had an old school website & I think we got maybe 50 hits a month. And then once we improved our website as part of the business coaching for bridal shops program from Thrive, our optimization we started getting more calls and more calls. And I mean, I think our highest number so far has been up in 3000s and I think that gets more phone calls, more people walking in the door. Obviously more customers to us that we can speak with and sell our product. I believe that the training that you get here is probably going to be the best money spent." - Jennifer Thompson (Founder of Facchianos Bridal) - See their success at https: //www.facchianos.com/)




In This Book You Will Learn the Super Moves That You Can Use Including:
1. Whether you are a beginner or advanced, this book will teach you the proven strategies and concepts you need to achieve SEARCH ENGINE DOMINATION.
2. How to think like Google so that you can produce websites and contents that Google loves.
3. How to find the "golden" keywords that your real customers are really searching for
4. How to rank at the top of YouTube search results.
5. How to design websites that actually convert clicks into REAL bonafide leads
6. How to actually implement the ACTION STEPS found within the pages of this book in an affordable way.

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
By Ryan Deiss

For Dummies
Released: 2017-01-06
Paperback (368 pages)

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
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  • For Dummies
Product Description:
Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing―and everything in between―Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms―and the people who use them―continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals―and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Social Media Marketing 2019: How to Leverage The Power of Facebook Advertising, Instagram, YouTube and SEO For Promoting Your Personal Brand
By Jason Miller

Independently published
Paperback (134 pages)

Social Media Marketing 2019: How to Leverage The Power of Facebook Advertising, Instagram, YouTube and SEO For Promoting Your Personal Brand
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Do you want to grow your professional network so you open more professional opportunities?

Are you ready to get potential clients to associate your personal brand with a feeling of trust and long-term success and satisfaction?


In today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand. This is an advanced guide to building your personal brand.


In this guide, we’re going to explain how you can gain exposure through earned media, advertising and a few other strategies. Following the steps in this chapter will give you formulas for creating content that is appealing to your target audience while establishing you as an authority.

  • Learn to market your business and your brand on Facebook, Instagram, YouTube, Twitter and all major social media marketing platforms
  • Find a better job so you can earn more money and be happy to go to work every day
  • Win more clients for your company to increase sales and increase your earnings
  • Land better clients for your company to make your company more efficient
  • Build online communities to further increase professional opportunities
  • Lay the foundation for future success; however you define it


If you were building an online presence from scratch today, what are the things would you consider to provide the biggest ROI on your time and money? Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it’s people working with people and that’s what makes business relationships valuable.


The purpose of this guide is to cover as much as possible about the process of building a personal brand. Follow steps exactly or use certain information and create your own steps for finding success.


If you are you ready to start building your personal brand today...

Click "Add to Cart" to receive your book instantly!


Digital Marketing All-In-One For Dummies
By Diamond

For Dummies
Paperback (816 pages)

Digital Marketing All-In-One For Dummies
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Unlock the value in online marketing

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.

This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!

  • Use targeted, measurable marketing strategies to promote brands and products
  • Increase brand awareness, customer acquisitions, and audience engagement
  • Measure what your online traffic is worth and improve ROI on digital marketing
  • Develop a solid digital marketing plan and put it to work for your brand

From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.


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