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Marketing: Books: Search Engine Optimization

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Here are some books about search engine optimization:

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SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies
By Adam Clarke

Adam Clarke Harper Collins
Paperback (232 pages)

SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies
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Product Description:

Learn SEO strategies to rank at the top of Google with SEO 2018


EXPANDED & UPDATED - SEPTEMBER, 2018

No matter your background, SEO 2018 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most of the search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google are constantly evolving. Recent changes:
1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."
2. July, 2018 - Google announce's Speakable markup, making it easier than ever to target voice search results.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.

SEO 2018 is now updated covering new changes to Google's algorithm, and walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2018. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies, and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2018 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...
- Potential updates coming up in 2018.
- Steps to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.

One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!
SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google
By Jason McDonald Ph.D.

Unknown
Paperback (302 pages)

SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google
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Product Description:

Learn SEO in Plain English - Step by Step!

2018 Updated Edition
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO or Search Engine Optimization for Beginners and Experts Alike

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2018 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2018. Listed on many SEO book lists as one of the best books SEO books of 2018 as well as a best SEO book for beginners.

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
By Ryan Deiss

For Dummies
Released: 2017-01-06
Paperback (368 pages)

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
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  • For Dummies
Product Description:
Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
By Will Coombe

Independently published
Paperback (248 pages)

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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Product Description:

"What Can You Expect From This Book?"

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

“NEW Release. Not an Update or Revision. New"


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You...

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google AdWords spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

...If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint"


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist. If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...
  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save $1000s by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS'

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google. He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.

“Learn. Take Action. Get Results."


A Carefully Curated SEO Guide for 2018 Onwards

This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.

“How High Will Your Revenue Go in 12 Weeks?"


You'll Discover...

• Online marketing 101 • Personal advice for your business • How to uncover money-making keywords • Configuring WordPress for SEO success • How to nail the technical elements • How to win links • A crash course in content marketing • Social media account use (finally!) • SEO if you’re a local business • eCommerce SEO (inc. Shopify, Magento, & WooCommerce) • Google penalty diagnosis & avoidance • Why it’s quicker to go ‘white hat’ and not try to cheat Google • + more...

“Grab a Copy Now..."


SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully (No-BS SEO Strategy Guides)
By Casey Leigh Henry

Casey Leigh Henry
Paperback (153 pages)

SEO 2018 (No-Bullsh*t) Strategy: The ULTIMATE Step-by-Step SEO Book: (Easy to Understand) Search Engine Optimization Guide to Execute SEO Successfully (No-BS SEO Strategy Guides)
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SEO 2018 STRATEGY - Using this Strategy, I've Ranked Not Two, Not Three, But FOUR Times on the FIRST Page of Google for FREE for the Same High-Quality Keyword and Generate $12k+ Worth of Monthly Traffic FOR FREE This 2018 Search Engine Optimization Strategy Guide takes your hand and walks you through the entire implementation of a proven SEO strategy. As indicated in the title, SEO 2018 (No-Bullsh*t) Strategy is a simple step-by-step guide that teaches you how to fully execute a search engine optimization strategy that actually works with complete transparency. Many people and companies make search engine optimization out to be a complicated process that not-just-any-ordinary human could possibly wrap their mind around. But they’re wrong. It’s just a bunch of BS. SEO is not magic. SEO is simple: it’s all about creating natural, high-quality content for humans to enjoy - not robots. And that’s why this book exists: to debunk all the BS and provide people like you with a comprehensive, easy-to-follow guide on search engine optimization so you can avoid being taken advantage of by so-called search engine optimization gurus and professionals. The only true indication that your SEO strategy is working is when the phone is ringing, potential customers are commenting on your web content, you’re receiving completed contact forms, and your sales are increasing. And that is exactly what I experienced after implementing the SEO techniques I will walk you through in this SEO book. This search engine optimization strategy guide will help you achieve massive success online. Even if you are in an aggressive, cutthroat market or industry, these SEO techniques will get you in the game and give you a competitive advantage. This SEO book will teach you proven search engine optimization tactics that will: - Improve your Search Rankings in Google Search Results - Increase Organic Traffic to your Website - Boost your Marketing ROI & - Help you Bypass Competitors Online This book is meant to be read chronologically. Each SEO strategy section should be completed in the order they are featured in the book. That way the process is easy for you to follow and implement. Again, this is a step-by-step guide meant to hold your hand through the process: not merely explain what certain jargon means. It’s a HOW-TO book: HOW exactly to implement the SEO strategy. The structure of this book includes the What, Why, & How. That way you always know exactly WHAT you are doing, WHY you are doing it, and HOW to do it. Following the Introduction, this SEO book walks you through the Preliminary Requirements or the building blocks you need to create a strong foundation to ensure the SEO strategy can operate successfully. Specifically, this section covers: - Outsourcing - Domains & Hosting - WordPress & Plugins - Privacy Policies & Terms of Service - Social Media Profiles - Google Search Console (Webmasters) & More In Part 1 of SEO 2018 (No-BS) Strategy, you will learn the Keyword Strategy that will help you find the best keywords to rank that convert into clients or traffic. Specifically, you will learn how to: - Create your Keyword List - Prioritize your Keyword List - Setup Keyword Rank Tracking & More In Part 2, you will learn the Content Strategy to implement to start propelling your website to the top of Google’s search results. Specifically, you will learn how to: - Create High-Quality Content - Analyze the Content for SEO Performance - Restructure the Content for SEO Performance & More In Part 3 of SEO 2018 (No-BS) Strategy you will learn how to double-rank on the first page of Google’s search results using YouTube. Yes, that’s right. Your future clientele can see you TWICE, and potentially more, on the first page of Google, completely FREE when done correctly. In Part 4, you will learn how to share you optimized content with the world to build your brand, credibility, and authority
The Little Book on Digital Marketing SEO - Search Engine Optimization: Tips and tricks for keyword research in SEO or Search Engine Optimization
By Joseph Stevenson

Joseph Stevenson Publishing
Released: 2017-05-01
Kindle Edition (190 pages)

The Little Book on Digital Marketing SEO - Search Engine Optimization: Tips and tricks for keyword research in SEO or Search Engine Optimization
 
Product Description:
The Little Book on Digital Marketing Keyword Research SEO book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most volume and least competition and more.

Over 17 years of digital marketing experience contained in the pages.
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
By Marcus Sheridan

Wiley
Released: 2016-12-29
Kindle Edition (240 pages)

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today s Digital Consumer
 
Product Description:
A revolutionary marketing strategy proven to drive sales and growth

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company's web presence with methods that work
  • Build a level of trust that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

Internet Marketing: 3 Manuscripts - Affiliate Marketing Beginner Guide, Content Marketing Beginner Guide, SEO Marketing Beginner Guide
By David Scott

Released: 2017-09-07
Kindle Edition (151 pages)

Internet Marketing: 3 Manuscripts - Affiliate Marketing Beginner Guide, Content Marketing Beginner Guide, SEO Marketing Beginner Guide
 
Product Description:

BUNDLE AND SAVE $$ WITH 3 BOOKS IN 1!


INTERNET MARKETING COMBINES 3 RELATED BEGINNER COURSES INTO ONE BOOK: AFFILIATE MARKETING, CONTENT MARKETING, AND SEO MARKETING



IN IT YOU WILL FIND:


*AFFILIATE MARKETING: Step By Step Beginner Guide For Making Money Online



  • Chapter 1: Why You Should Go into Affiliate Marketing

  • Chapter 2: Parties Involved in Affiliate Marketing

  • Chapter 3: 10 Mistakes New Affiliate Marketers Make

  • Chapter 4: Tips to Become A Successful Affiliate Marketer

  • Chapter 5: 20 Proven Strategies to Increase Your Website Traffic

  • Chapter 6: Top 10 Affiliate Marketing Niches

  • Chapter 7: Top 15 Affiliate Programs to Promote



*CONTENT MARKETING: Step By Step Beginner Guide For Making Money Online



  • Chapter 1: Content Marketing Basics

  • Chapter 2: Choosing a Niche

  • Chapter 3: Creating the Right Website

  • Chapter 4: Generating Content People Want

  • Chapter 5: Beginner Content Marketing Strategies

  • Chapter 6: Beginner Mistakes to Avoid



*SEO MARKETING: Step By Step Beginner Guide For Making Money Online



  • Chapter 1: Understanding SEO Marketing

  • Chapter 2: The Basics

  • Chapter 3: Social Media Marketing

  • Chapter 4: Common Pitfalls

  • Chapter 5: Keys to Success



THREE INTERNET MARKETING BOOKS IN ONE IS A GREAT VALUE!


GET YOUR COPY TODAY AND START BUILDING YOUR OWN PROFITABLE ONLINE BUSINESS!

SEO - The Sassy Way to Ranking #1 in Google - when you have NO CLUE!: A Beginner's Guide to Search Engine Optimization (Beginner Internet Marketing Series Book 5)
By Gundi Gabrielle

Released: 2017-02-13
Kindle Edition (112 pages)

SEO - The Sassy Way to Ranking #1 in Google - when you have NO CLUE!: A Beginner s Guide to Search Engine Optimization (Beginner Internet Marketing Series Book 5)
 
Product Description:

This book is for SEO Beginners.



If you don't know what "SEO" stands for or what a "backlink" is, this book will get you up to speed in a quick 1 hour read and show you some basic steps to optimize your site and blog posts. There are no advanced ninja tricks here, but simply the meat and potato basics of what SEO is and how you can best use it without spending a fortune

Have you ever wondered how websites end up on page 1 in Google - and…. why your site isn’t there?


Does it just “happen”?


Is it luck?


Do you need to know someone at Google?


Or…… are there actual techniques that can help you get to #1?


The good news is: there are!


The Art of Ranking in Google is called SEO and people who do it well, make a LOT of money!


Why?


Because the higher you rank, the more people will visit your site = potential customers -> the more money you can make.


SEO is a form of internet marketing, just like Google or Facebook Ads, yet a lot more effective and stable once set up - and in the long run, far less expensive!


For blogging purposes, SEO is next to Kindle Publishing the most effective strategy to grow an audience long term - and also, to market affiliate products (=monetize your site).


And you need to start from Day 1. - This is the one technique you cannot put off for later!


This book will take you as a complete novice and take you step by step through:


What SEO is all about?
The main techniques and strategies to start ranking in Google and how even as a total beginner you can start employing them from day 1.
The pitfalls and dangers along the way (Google Penalties)
How to structure your Posts for optimal ranking chances
How to structure your overall Site for optimal Google recognition
Basic - but effective Backlinking strategies
Social Media Implementation


Most of all - this book will help you understand what it’s really all about and why it is so important to employ SEO techniques from day 1!


This is the one technique you cannot put off till later and while you might feel overwhelmed in the beginning with all the new things to learn, this book will make it painless and easy to get started with minimal time input.


Go back to the TOP to purchase - see your there….;-
Google SEO for Bloggers: Easy Search Engine Optimization and Website Marketing for Google Love
By Joseph Hogue

Efficient Alpha
Released: 2017-01-21
Kindle Edition (100 pages)

Google SEO for Bloggers: Easy Search Engine Optimization and Website Marketing for Google Love
 
Product Description:

The Step-by-Step SEO Process I used to Rank More than 1,700 Keywords on the First Page of Google Search


Want to know the secret to being successful as a blogger or in any business? Find out the part of the business that other entrepreneurs avoid and become a Rockstar to jump ahead of the competition.

Asking other bloggers about their strategies to rank on Google, I was amazed to hear from nearly everyone that they really hadn’t paid much attention to search engine optimization (SEO). Despite the fact that most depend on Google search for 60% or more of their blog traffic.

It’s the kind of aha! moment you get that rockets your business into the stratosphere!

How I put together a Google SEO process to triple my search traffic


I determined to learn everything I could about Google SEO and getting on the first page of the world’s largest search engine. I read all the SEO books and everything I could find about link building and website marketing. I put together an SEO process for every post I wrote and the results were astounding.

I tripled my Google search traffic over the next year and doubled my monthly blogging income. Best yet, using it frequently means I’ve perfected the process and now it takes very little time to rank a post on Google. While other bloggers waste their time with social media and begging their friends, I use this seo strategy and link building process for instant Google love every time.

This isn't a collection of SEO tricks but a detailed strategy from easy steps that draw visitors to the longer tactics that will rank your site. Laid out so even the beginner can easily understand.

This isn't just a blogging book. I've shared this SEO process with friends that use it for ecommerce sites and consulting businesses. Learning how to rank your website on Google is the best website marketing you'll ever do. It's free and will continue to bring you search traffic for as long as you own the website.

Stop paying for ads or hoping your website goes viral on social media. Start with this SEO process and you'll never have to worry about online traffic again!

8 SEO Strategies for Eye-Popping Search Traffic

Don’t fool yourself. You aren’t going to rank on Google with just any disorganized collection of SEO tricks from those other seo books. The top spot in Google search gets nearly a third of the clicks and competition is intense.

Getting to #1 and staying there means you’ll need to implement a complete process of on-page and off-page SEO that blows everyone else away!

I’m sharing my entire process to rank posts on Google, from how to find the keywords you can actually rank to the secret that triples my traffic and makes more money on each post. If you are serious about boosting your blog traffic, I mean really serious about learning how to make a blog rock and ready to do what other bloggers avoid, then don’t miss your chance at this Google SEO process.

It’s time to get the Google love you deserve. Let’s Do This!

In this book you’ll learn:


  • Why most bloggers don’t make money from Google search traffic and how to get the right visitors. (pg. 7)

  • 126 easy links you can get that boost traffic and search rankings. (pg. 47)

  • How to tell if you can rank on Google’s first page before you waste your time. (pg. 10)

  • The one SEO trick that nearly triples my traffic. (pg. 79)

  • What to do once you reach the first page of Google and how to stay there! (pg. 86)


I want you to be successful. I want you to see that it's possible to make money blogging. That's why I'm offering a 100% guarantee. If you don't like the book. If it doesn't help you boost your Google search traffic, return it for a full refund.

If you are serious about driving massive Google search traffic to your website, click buy now.


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