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Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
By Steve Slaunwhite

Everything
Released: 2007-06-14
Paperback (304 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
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  • Used Book in Good Condition
Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition
By Mr. Robert Marich

Southern Illinois University Press
Paperback (432 pages)

Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition
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  • Southern Illinois University Press
Product Description:

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.

               While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
By Robert G. Barnwell

Routledge
Released: 2018-07-18
Paperback (320 pages)

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
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Product Description:
Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.  Guerrilla Film Marketing teaches readers how to:
  • Master the fundamentals of guerrilla branding, marketing and promotion;
  • Create an integrated marketing plan and calendar based on realistic budgets and expectations;
  • Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
  • Assemble behind-the-scenes pictures, videos and documentaries;
  • Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and
  • Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.
Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Guerrilla Marketing for Artists: Build a Bulletproof Art Career to Thrive in Any Economy
By Barney Davey

Brand: CreateSpace Independent Publishing Platform
Paperback (192 pages)

Guerrilla Marketing for Artists: Build a Bulletproof Art Career to Thrive in Any Economy
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  • Used Book in Good Condition
Product Description:
Guerrilla Marketing for Artists: How to Build a Bulletproof Career to thrive in Any Economy.
This book primarily is about these five things: 
1. Defining what you want to achieve in your art career. 
2. Learning techniques to build relationships where you can sell direct to collectors, both in person and online. 
3. Determining which marketing tools are the best for your art career, and using them to gain maximum results. 
4. Planning and executing effective, efficient marketing strategies to frequently stay in touch with your collectors, fans, friends and followers by using as many methods as you can manage.. 
5. Last, and certainly not least, making your career thrive and live up to your aspirations for it.

Guerrillas never fight wars. Instead, they focus on winning one small tactical victory after another. As you put into practice what you learn in this book, your career will flourish and you will become stronger, more capable, agile and powerful in the process of stringing victories together. Your ultimate success is when the enthusiasm and support of your growing base of fans and friends elevates your art career to a point where it will thrive in any economy.

Five Reasons to Buy This Book: 
1. You know you could sell more art if enough people would only see it. 
2. You've seen the future and you understand the time to take control of your career is now. 
3. You realize the only way to achieve the success you desire is if you make your own luck. 
4. You believe you could manage your own success if you could just get a handle on how to market your art affordably, efficiently and effectively. 
5. You are tired of wasting your time chasing pipe dreams and your marketing money on smoke screens.

Five Things You Get from Reading This Book: 
1. Learn how to set realistic goals. 
2. Accurately assess your marketing skills and resources.
3. Discover which marketing tools are best for your art business. 
4. Build a loyal collector base using local marketing and networking techniques. 
5. Harness your marketing efforts to make every dollar and every action count.
Straight Talk About Public Relations, Revised and Updated: New Strategies on Social Media and Content Marketing
By Robert Wynne

Maven House
Released: 2019-01-08
Paperback (200 pages)

Straight Talk About Public Relations, Revised and Updated: New Strategies on Social Media and  Content Marketing
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Product Description:
The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.

Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.

Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.

Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.

Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
  • finding and engaging your audience
  • successfully pitching the media
  • writing an editorial that wows
  • creating a persuasive social media campaign
  • dealing with fake news
  • measuring PR success
This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where you’ll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
The Truths We Hold: An American Journey
By Kamala Harris

Penguin Press
Released: 2019-01-08
Hardcover (336 pages)

The Truths We Hold: An American Journey
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  • The Truths We Hold: An American Journey Hardcover - January 8, 2019 by Kamala Harris (Author)
Product Description:
A New York Times bestseller

From one of America's most inspiring political leaders, a book about the core truths that unite us, and the long struggle to discern what those truths are and how best to act upon them, in her own life and across the life of our country.


Senator Kamala Harris's commitment to speaking truth is informed by her upbringing. The daughter of immigrants, she was raised in an Oakland, California community that cared deeply about social justice; her parents--an esteemed economist from Jamaica and an admired cancer researcher from India--met as activists in the civil rights movement when they were graduate students at Berkeley. Growing up, Harris herself never hid her passion for justice, and when she became a prosecutor out of law school, a deputy district attorney, she quickly established herself as one of the most innovative change agents in American law enforcement. She progressed rapidly to become the elected District Attorney for San Francisco, and then the chief law enforcement officer of the state of California as a whole. Known for bringing a voice to the voiceless, she took on the big banks during the foreclosure crisis, winning a historic settlement for California's working families. Her hallmarks were applying a holistic, data-driven approach to many of California's thorniest issues, always eschewing stale "tough on crime" rhetoric as presenting a series of false choices. Neither "tough" nor "soft" but smart on crime became her mantra. Being smart means learning the truths that can make us better as a community, and supporting those truths with all our might. That has been the pole star that guided Harris to a transformational career as the top law enforcement official in California, and it is guiding her now as a transformational United States Senator, grappling with an array of complex issues that affect her state, our country, and the world, from health care and the new economy to immigration, national security, the opioid crisis, and accelerating inequality.

By reckoning with the big challenges we face together, drawing on the hard-won wisdom and insight from her own career and the work of those who have most inspired her, Kamala Harris offers in THE TRUTHS WE HOLD a master class in problem solving, in crisis management, and leadership in challenging times. Through the arc of her own life, on into the great work of our day, she communicates a vision of shared struggle, shared purpose, and shared values. In a book rich in many home truths, not least is that a relatively small number of people work very hard to convince a great many of us that we have less in common than we actually do, but it falls to us to look past them and get on with the good work of living our common truth. When we do, our shared effort will continue to sustain us and this great nation, now and in the years to come.
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
By Mark Schaefer

imusti
Hardcover (240 pages)

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
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  • McGraw-Hill
Product Description:
Winner of a Choice Magazine Outstanding Business Book of the Year Award! 
We are on the cusp of a marketing revolution.
And it is being led by you.

Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.
In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:
  • In-depth explanations of the sources of online influence--and how they can work for or against you
  • Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn
  • An insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone
  • Practical, actionable tips to increase your own personal power and online influence
  • More than a dozen original social influence marketing case studies
Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the "superconnectors" who ignite epidemics through word-of-mouth influence . . . and become one yourself.
This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age--with a Return on Influence.
Praise for Return on Influence:
"Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!"
--Brian Solis, author of The End of Business as Usual
"Schaefer's book has earned its place on the shelf of anyone looking to find influencers--or become one."
--Harold Burson, founder, Burson-Marsteller
"Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media--and particularly influence marketing--has become the silver bullet to solve all problems. Consider this book the marksmen's manual."
--Rick Wion, Director of Social Media, McDonald's
"I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider's guide to combining content strategy with network interactions to create social conversations that move markets."
--Ardath Albee, author of eMarketing Strategies for the Complex Sale
"A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies."
--Randy Gage, author of Prosperity Mind
Sekiro Shadows Die Twice, Official Game Guide
By Future Press

Future Press Verlag und Marketing GmbH
Released: 2019-04-30
Hardcover (592 pages)

Sekiro Shadows Die Twice, Official Game Guide
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  • [By Future Press] Sekiro Shadows Die Twice, Official Game Guide [2019] [Hardcover] New Launch Best selling book in |Computer & Video Game Strategy Guides|
Product Description:
Get ready for the fight of your life.

SEKIRO: SHADOWS DIE TWICE is a true shinobi experience--if you're not devious, patient and above all masterful, you'll almost certainly be cut down. Fear not, as Future Press have crafted a guide that makes the path to mastery clear. Sekiro's opponents are so ferocious and unyielding that defeating them in any form will take practice and dedication; beating them flawlessly requires shinobi skills that this book is designed to teach you: consider it the ultimate Esoteric Text.

The official guide to SEKIRO: SHADOWS DIE TWICE is filled to bursting with combat tutorials, analysis, and overviews of the game's interconnecting mechanics. It's a veritable encyclopedia that is certain to enrich your shinobi experience. You've never faced a challenge like this before. It would be unwise to face it alone.

The Path of the Shinobi
With our expertly-crafted walkthrough, nothing is left to chance--following it will ensure that you never miss an opportunity for a Stealth Deathblow and learn all shortcuts, while grabbing everything of value along the way. Beautifully illustrated maps reveal the full majesty of the Ashina territories and all the secrets they hide.

Opposing Forces
The Ashina clan and the many monstrous creatures that inhabit their lands are FromSoftware's most deadly creations yet. 140 pages of this book are dedicated to dissecting them--we show you how to prepare, break down their attacks and explain exactly when and how to cut through their guard.

Ninjutsu Combat
This book will take you deep into the inner workings of Sekiro's combat. You'll learn how to acquire and manage a multitude of skill trees, combat arts, ninjutsu techniques and Prosthetic Tools, and not least your trusty katana, Kusabimaru--every encounter depends on it, and after reading this guide, you'll have mastered every aspect of the shinobi's arsenal.

NPCs
A truly mysterious bunch of characters stalk these lands. Each of them has their own schemes and desires that motivate them to help or hinder you, and many outcomes are possible. Easily keep track of them all with complete event lists, connection charts and quest walkthroughs.

The Ultimate Reference
This guide is designed to be extremely reference-friendly. Every item you can acquire in the game is detailed and indexed. We've also included step-by-step progression guides, with recommended orders for tackling bosses, upgrading tools, learning skills and spending your hard-earned Sen.

Video Links
Want to see a strategy in action? Many of the strategies and tutorials in this guide feature a QR code linking them to a video on our YouTube channel. These will be updated after the book's release to ensure that the absolute best strategies are always at your fingertips.

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