Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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66 FREE Ways To Promote Your Small Business: The PR handbook for SMEs, entrepreneurs and start-ups
By Nick Rennie

Nick Rennie
Paperback (154 pages)

66 FREE Ways To Promote Your Small Business: The PR handbook for SMEs, entrepreneurs and start-ups
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Product Description:
66 FREE Ways To Promote Your Small Business has been written for anyone who runs a small business or who is thinking of starting one. The author is an experienced PR consultant and he gives PR advice for small business owners on how to raise their profile without spending any money. It contains press release templates and advice on how to write press releases as well as guidance on how to write great business blogs. The author also gives tips on media relations, PR campaigns and how a small business should use social media. By outlining 66 free ways to promote a small business it is the ideal guide to give PR advice for entrepreneurs, SMEs and start-ups. The book includes great business ideas for a small company and because every suggested activity is free it gives good advice on how small businesses can save money.
The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
By Steve Slaunwhite

Brand: Adams Media
Released: 2007-06-14
Paperback (304 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
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Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
DIY Press Releases: Your Guide to Becoming Your Own PR Consultant
By Susan Payton

Released: 2012-01-01
Kindle Edition (42 pages)

DIY Press Releases: Your Guide to Becoming Your Own PR Consultant
 
Product Description:
Seeking a Way to Attract Customers and Journalists to Your Company? You've Found It.

The go-to resource for small businesses and marketing managers who want to make an impact online through press releases.

DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 2nd Edition is a hands-on guide to writing and distributing press releases. It provides step-by-step instructions on coming up with news topics and formatting your press release correctly.

You'll learn how your brand -- no matter how small it may be -- can demand the attention of the media as well as boost your search engine results.

This book includes a wealth of information, including:
  • Professional press release samples from PR firm
  • Easy-to-use press release templates
  • List of more than 20 press release distribution services, both paid and free

NOTE: The 2nd edition, released June 2013, includes seven new press release examples for specific industries, as well as updated resources.

Does This Describe You?
If you're a small business owner or marketing manager of a small company, you don't have a big budget to outsource public relations. This book was written for you. It's meant to be easily read and to help you start using these press release techniques immediately.

Written by Someone Who Knows Small Business
Susan Payton is the author of multiple marketing books, as well as a travel book. She's literally written hundreds of press releases for clients, and has helped them achieve fabulous media coverage. She contributes her knowledge of PR and marketing to blogs like Small Business Trends, AdWeek, BrandWeek, Mashable and more. She is the President of Egg Marketing & Communications, and frequently speaks about PR and marketing.

Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
By Mickie Kennedy

ESTARTUP PUBLISHING
Released: 2014-10-13
Kindle Edition (174 pages)

Beginner s Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
 
Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release.

eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.

Chapters include:

  • Guidelines for Press Release Writing

  • Everything You Need to Know About Writing a Headline

  • Press Release Style and Formatting

  • Writing the Body of a Press Release

  • Calls to Action, Boilerplates, and Contact Information

  • What Happens After You Distribute a Press Release

  • Further Public Relations Possibilities

  • Publicity Through Web 2.0, Social Media, and SEO Press Releases

Straight Talk About Public Relations: What You Think You Know Is Wrong
By Robert Wynne

Ingramcontent
Hardcover (240 pages)

Straight Talk About Public Relations: What You Think You Know Is Wrong
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  • Straight Talk about Public Relations What You Think You Know Is Wrong
Product Description:
Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their peers or anyone else will benefit from this book.

Shattering conventional wisdom, Straight Talk dispenses with easy answers, tired cliches, and the myths of social media. With five billion pieces of content posted each day on Facebook alone, it's difficult to make an impact. There are no easy solutions (in spite of what many authors say, most advertising and social media marketing doesn't work). Persuading people to buy products or services or support causes is difficult. But there are tactics that work – and you'll find them in this book.

Learn the essentials of public relations – how to find and engage your audience, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, create powerful content marketing, and measure PR success – in this witty, no-holds-barred introduction to the art of public relations.

The book is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. With a forward by Emmy-award winning writer Dave Boone (Academy Awards, Tony Awards), you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
Press Release Power: How To Write A Press Release For Online Distribution
By Mr Paul Clifford

CreateSpace Independent Publishing Platform
Paperback (56 pages)

Press Release Power: How To Write A Press Release For Online Distribution
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Product Description:
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news?

Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines.

Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases.

About the Author:
Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
By David Meerman Scott

Wiley
Hardcover (244 pages)

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
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Product Description:
Wake up, it’s revolution time!

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.

In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller,David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:

  • Develop a business culture that encourages speed over sloth
  • Read buying signals as people interact with your online information
  • Crowdsource product development, naming, and even marketing materials such as online videos
  • Engage reporters to shape stories as they are being written
  • Command premium prices by delivering products at speed
  • Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers

Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

From the Book: Benefits to People and Orgainizations that React in Real-Time
  • When you start a conversation, you are recognized as someone who is plugged into the marketplace of ideas
  • If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you’re late you get lost in the cacophony
  • With a new product, if you are first to market in a hot category, your initial momentum may give you a competitive advantage for many years
  • If you’re an early adopter on a social media platform, you build a larger following than those who join later
  • If you’re first to engage the market, people notice and your offering gains valuable attention
  • If you react early and connect with customers as their concerns arise, they see you as thoughtful and caring
From the Book: What's Expected in the Corporate World Vs. Real-Time Business
    Corporate World:
  • Wait, to make certain
  • Work from checklists dictated by one-year and even five-year business plans
  • Measure results quarterly
  • Execute based on a long-term “new product launch” mentality
  • Organize around multimonth marketing and communications “campaigns”
  • Get permission from your supervisor
  • Run decisions by your staff
  • Bring in the experts, the agencies, and the lawyers
  • Conduct extensive research
  • Carefully evaluate all the alternatives
  • Aim for perfection before public release
  • Respond to customers on your timeframe
  • Engage with media, analysts, and commentators only when it’s convenient and comfortable for you
    Real-Time Business:
  • Act before the window of opportunity vanishes
  • Revise plans as the market changes
  • Measure results today
  • Execute based on what’s happening now
  • Implement strategies and tactics based on breaking news
  • Empower your people to act
  • Move when the time is right
  • Encourage people to make wise decisions quickly, alone if necessary
  • Make swift inquiries, but be prepared to act
  • Quickly evaluate the alternatives and choose a course of action
  • Get it done and push it out, because it will never be perfect
  • Respond to customers on their time frames
  • Engage with the media at the moment they need your input
Wiley Pathways Marketing
By Alexander Hiam

Wiley
Paperback (376 pages)

Wiley Pathways Marketing
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Product Description:
You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:
* Develop an effective marketing plan designed to reach your target audience.
* Assess buying factors and estimate marketing effectiveness in buying situations.
* Learn how to segment and target markets.
* Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods.
* Develop and manage products, and learn how to use product packaging and labeling to your advantage.
* Make the most of marketing channels.
* Implement merchandising and direct marketing strategies.
* Understand the factors to consider when setting prices.
* Pump up marketing communications with great visuals, writing, and attention-getting strategies.
* Choose the best possible advertising options for your marketing plan.
* Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story.
* Use the internet to market your products.

Wiley Pathways helps you achieve your goals

When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.

The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media
By Ronald D. Smith

Routledge
Paperback (432 pages)

Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media
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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

The fourth edition has been updated to reflect significant developments in the public relations field, including:

  • New chapter on multimedia and social media releases
  • New chapter on websites, blogs, and wikis
  • Expansion of the chapter on direct mail and online appeals
  • Updated examples of actual pieces of public relations writing
  • A companion website including writing exercises, PowerPoint presentations, and relevant links

Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
By Mark Coker

Mark Coker, via Smashwords
Released: 2011-06-25
Kindle Edition (215 pages)

Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
 
Product Description:
The all new 2018 edition of The Smashwords Book Marketing Guide.

Updated and expanded with 65 book marketing ideas and dozens of new insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing.

Includes new "Deep Dive" bonus sections covering social media strategy for authors, how to work with beta readers, and how to earn free press coverage. You'll also learn how to write a press release.

This popular book marketing guide offers easy-to-implement advice on how to market books at no cost. The book is useful to all authors and publishers, even if they're not yet working with Smashwords.

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