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Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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The Truths We Hold: An American Journey
By Kamala Harris

Penguin Press
Released: 2019-01-08
Hardcover (336 pages)

The Truths We Hold: An American Journey
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  • The Truths We Hold: An American Journey Hardcover - January 8, 2019 by Kamala Harris (Author)
Product Description:
A New York Times bestseller

From one of America's most inspiring political leaders, a book about the core truths that unite us, and the long struggle to discern what those truths are and how best to act upon them, in her own life and across the life of our country.


Senator Kamala Harris's commitment to speaking truth is informed by her upbringing. The daughter of immigrants, she was raised in an Oakland, California community that cared deeply about social justice; her parents--an esteemed economist from Jamaica and an admired cancer researcher from India--met as activists in the civil rights movement when they were graduate students at Berkeley. Growing up, Harris herself never hid her passion for justice, and when she became a prosecutor out of law school, a deputy district attorney, she quickly established herself as one of the most innovative change agents in American law enforcement. She progressed rapidly to become the elected District Attorney for San Francisco, and then the chief law enforcement officer of the state of California as a whole. Known for bringing a voice to the voiceless, she took on the big banks during the foreclosure crisis, winning a historic settlement for California's working families. Her hallmarks were applying a holistic, data-driven approach to many of California's thorniest issues, always eschewing stale "tough on crime" rhetoric as presenting a series of false choices. Neither "tough" nor "soft" but smart on crime became her mantra. Being smart means learning the truths that can make us better as a community, and supporting those truths with all our might. That has been the pole star that guided Harris to a transformational career as the top law enforcement official in California, and it is guiding her now as a transformational United States Senator, grappling with an array of complex issues that affect her state, our country, and the world, from health care and the new economy to immigration, national security, the opioid crisis, and accelerating inequality.

By reckoning with the big challenges we face together, drawing on the hard-won wisdom and insight from her own career and the work of those who have most inspired her, Kamala Harris offers in THE TRUTHS WE HOLD a master class in problem solving, in crisis management, and leadership in challenging times. Through the arc of her own life, on into the great work of our day, she communicates a vision of shared struggle, shared purpose, and shared values. In a book rich in many home truths, not least is that a relatively small number of people work very hard to convince a great many of us that we have less in common than we actually do, but it falls to us to look past them and get on with the good work of living our common truth. When we do, our shared effort will continue to sustain us and this great nation, now and in the years to come.
I Need a Killer Press Release--Now What???: A Guide to Online PR
By Janet Meiners Thaeler

Brand: Happy About
Paperback (158 pages)

I Need a Killer Press Release--Now What???: A Guide to Online PR
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Product Description:
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.

Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:

  • Get to know free online tools to help identify what customers want to know.
  • Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
  • Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
  • See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also:
  • Read reviews of online news distribution web sites for their visibility and get an idea of costs.
  • Learn how press releases combined with social media is key for marketing online.
  • Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
  • Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
By Mickie Kennedy

ESTARTUP PUBLISHING
Released: 2014-10-13
Kindle Edition (174 pages)

Beginner s Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
 
Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release.

eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.

Chapters include:

  • Guidelines for Press Release Writing

  • Everything You Need to Know About Writing a Headline

  • Press Release Style and Formatting

  • Writing the Body of a Press Release

  • Calls to Action, Boilerplates, and Contact Information

  • What Happens After You Distribute a Press Release

  • Further Public Relations Possibilities

  • Publicity Through Web 2.0, Social Media, and SEO Press Releases

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
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Product Description:
With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
Music Marketing: Press, Promotion, Distribution, and Retail
By Mike King

Berklee Press
Released: 2009-08-01
Kindle Edition (224 pages)

Music Marketing: Press, Promotion, Distribution, and Retail
 
Product Description:
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. you will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
The Quick Guide to Writing a Press Release That Really Works
By Amber McNaught

Released: 2018-12-26
Kindle Edition (32 pages)

The Quick Guide to Writing a Press Release That Really Works
 
Product Description:
Think you’re too busy to find out how to use press releases to promote your blog or business? Think again: this eBook contains just over 6,000 words of no-nonsense advice on how to write the kind of press release that will get your business noticed. As a journalist-turned-PR-turned-blogger, I’ve seen more than my share of press releases - and written more than my share, too. As well as giving me a solid grounding in the technical aspects of how to structure a press release, working on both sides of that PR/journo divide has also given me an insight into what kind of news release works, and how to come up with an angle that will get journalists and bloggers interested in what you have to say.

This eBook provides a quick and easy introduction to press release writing, including:
Why write a press release, anyway?
What you need to know about journalists before you write your press release.
How press releases help your business or blog.
How to find a story that journalists will bite your hand off for.
Making your own news.
Formatting your press release.
The Threat: How the FBI Protects America in the Age of Terror and Trump
By Andrew G. McCabe

St. Martin's Press
Released: 2019-02-19
Hardcover (288 pages)

The Threat: How the FBI Protects America in the Age of Terror and Trump
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  • [The Threat:Trump]
  • 9781250207579
Product Description:

#1 New York Times Bestseller
#1 Washington Post Bestseller
#1 Wall Street Journal Bestseller

On March 16, 2018, just twenty-six hours before his scheduled retirement from the organization he had served with distinction for more than two decades, Andrew G. McCabe was fired from his position as deputy director of the FBI. President Donald Trump celebrated on Twitter: "Andrew McCabe FIRED, a great day for the hard working men and women of the FBI - A great day for Democracy."

In The Threat: How the FBI Protects America in the Age of Terror and Trump, Andrew G. McCabe offers a dramatic and candid account of his career, and an impassioned defense of the FBI's agents, and of the institution's integrity and independence in protecting America and upholding our Constitution.

McCabe started as a street agent in the FBI's New York field office, serving under director Louis Freeh. He became an expert in two kinds of investigations that are critical to American national security: Russian organized crime―which is inextricably linked to the Russian state―and terrorism. Under Director Robert Mueller, McCabe led the investigations of major attacks on American soil, including the Boston Marathon bombing, a plot to bomb the New York subways, and several narrowly averted bombings of aircraft. And under James Comey, McCabe was deeply involved in the controversial investigations of the Benghazi attack, the Clinton Foundation's activities, and Hillary Clinton's use of a private email server when she was secretary of state.

The Threat recounts in compelling detail the time between Donald Trump's November 2016 election and McCabe's firing, set against a page-turning narrative spanning two decades when the FBI's mission shifted to a new goal: preventing terrorist attacks on Americans. But as McCabe shows, right now the greatest threat to the United States comes from within, as President Trump and his administration ignore the law, attack democratic institutions, degrade human rights, and undermine the U.S. Constitution that protects every citizen.

Important, revealing, and powerfully argued, The Threat tells the true story of what the FBI is, how it works, and why it will endure as an institution of integrity that protects America.

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells (Everything®)
By Steve Slaunwhite

Everything
Released: 2007-06-14
Kindle Edition (322 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells (Everything®)
 
Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.


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