Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
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Product Description:
With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
By Mickie Kennedy

ESTARTUP PUBLISHING
Released: 2014-10-13
Kindle Edition (174 pages)

Beginner s Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
 
Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release.

eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.

Chapters include:

  • Guidelines for Press Release Writing

  • Everything You Need to Know About Writing a Headline

  • Press Release Style and Formatting

  • Writing the Body of a Press Release

  • Calls to Action, Boilerplates, and Contact Information

  • What Happens After You Distribute a Press Release

  • Further Public Relations Possibilities

  • Publicity Through Web 2.0, Social Media, and SEO Press Releases

PR Superstar: The ultimate toolkit for writing killer press releases
By Susan Haswell

Brand: CreateSpace Independent Publishing Platform
Paperback (152 pages)

PR Superstar: The ultimate toolkit for writing killer press releases
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PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results.PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book.The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR.A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder!PR Superstar is a one-day journey to PR enlightenment.
Writing Press Releases: A beginners guide
By John Harris

John harris
Released: 2015-09-14
Kindle Edition (28 pages)

Writing Press Releases: A beginners guide
 
Product Description:
Writing press releases can be hard work, and knowing how to get your information published might seem like a confusing and fruitless endeavor. You might even be tempted to pay a professional writer to type up the release on you behalf, however this is a needless expense. The truth is that press releases are pretty formulaic – once you have the sections memorized and gain a little experience, you might be surprised at just how easy writing press releases really is.

This book will help demystify press releases, and will explore how to write a simple and effective release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. By the end o f the book, you’ll be ready to start crafting your own documents and will be your brand’s best advocate.
Harry Potter And The Sorcerer's Stone
By J.K. Rowling

Scholastic Press
Multicolor Hardcover (309 pages)

Harry Potter And The Sorcerer s Stone
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Product Description:
A winner of England's National Book Award, the acclaimed debut novel tells the outrageously funny, fantastic adventure story of Harry Potter, who escapes a hideous foster home thanks to a scholarship to The Hogwarts School for Witchcraft and Wizardry.
The Quick Guide to Writing a Press Release That Really Works
By Amber McNaught

Released: 2018-12-26
Kindle Edition (32 pages)

The Quick Guide to Writing a Press Release That Really Works
 
Product Description:
Think you’re too busy to find out how to use press releases to promote your blog or business? Think again: this eBook contains just over 6,000 words of no-nonsense advice on how to write the kind of press release that will get your business noticed. As a journalist-turned-PR-turned-blogger, I’ve seen more than my share of press releases - and written more than my share, too. As well as giving me a solid grounding in the technical aspects of how to structure a press release, working on both sides of that PR/journo divide has also given me an insight into what kind of news release works, and how to come up with an angle that will get journalists and bloggers interested in what you have to say.

This eBook provides a quick and easy introduction to press release writing, including:
Why write a press release, anyway?
What you need to know about journalists before you write your press release.
How press releases help your business or blog.
How to find a story that journalists will bite your hand off for.
Making your own news.
Formatting your press release.
Music Marketing: Press, Promotion, Distribution, and Retail
By Mike King

Berklee Press
Released: 2009-08-01
Kindle Edition (224 pages)

Music Marketing: Press, Promotion, Distribution, and Retail
 
Product Description:
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. you will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
By Steve Slaunwhite

Brand: Adams Media
Released: 2007-06-14
Paperback (304 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
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Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Ni no Kuni II: Revenant Kingdom Collector's Edition Guide
By Future Press

Future Press Verlag und Marketing GmbH
Released: 2018-05-18
Hardcover (680 pages)

Ni no Kuni II: Revenant Kingdom Collector s Edition Guide
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Product Description:
Your Guide to a Prosperous Kingdom!

Ni no Kuni II follows Evan on his quest to build a kingdom and become the King he was destined to be. Building alliances and expanding a kingdom is no simple matter, though--Evan and his group must manage a sprawling network of favors and rewards and battle a great many foes as their adventure unfolds. The Official Collector's Edition Guide to Ni no Kuni II: Revenant Kingdom makes keeping track of everything as simple as can be. With this book by your side you'll experience all the game has to offer and be guaranteed to have a prosperous kingdom!

Quest Guide
Let us guide you through Evan's adventure with a beautiful, in-depth walkthrough full of exclusive artwork and illustrated maps. In addition to the Main Quest, every Side Quest, Errand and Skirmish is fully covered to ensure that you don't miss a thing.

Bestiary
Discover everything about the many exotic foes that Evan and company encounter on their travels. From the smallest Goo to the greatest Dragon, you'll find their statistics, strengths and weaknesses as well as strategies that let you deal with them easily.

Kingdom Building
Building your kingdom is a huge part of this adventure--the size and influence of your kingdom affects almost everything you do in Ni no Kuni II. You'll want your Stores to be full and your Coffers to be overflowing, and this book will provide the most efficient ways to keep expanding at full pace.

100% Completion
If you want to see and collect everything in Ni no Kuni II then you'll find this guide invaluable. There are many lists to fill, Higgledies to rally, Tainted Monsters to beat and Citizens to recruit, and we have them all covered and organized. If you want the Platinum Trophy, this is the only source of help you'll need.

Adorable Artwork
The world of Ni no Kuni II was built upon the amazing artistic work of Yoshiyuki Momose, and an incredible amount of sketches and concept artworks were created to develop the game's many wondrous locations and characters. This book is bursting with artwork, as we aim to enrich your time sent in this world as much as guide you through it.

***Cover subject to change***

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