Marketing: Books: Press Releases

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Here are some books about marketing using press releases:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
By Janet Murray

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media
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With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian
Press Release Power: How To Write A Press Release For Online Distribution
By Mr Paul Clifford

CreateSpace Independent Publishing Platform
Paperback (56 pages)

Press Release Power: How To Write A Press Release For Online Distribution
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Product Description:
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news?

Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines.

Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases.

About the Author:
Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
By Steve Slaunwhite

Brand: Adams Media
Released: 2007-06-14
Paperback (304 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
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Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Straight Talk About Public Relations: What You Think You Know Is Wrong
By Robert Wynne

Ingramcontent
Hardcover (240 pages)

Straight Talk About Public Relations: What You Think You Know Is Wrong
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  • Straight Talk about Public Relations What You Think You Know Is Wrong
Product Description:
Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their peers or anyone else will benefit from this book.

Shattering conventional wisdom, Straight Talk dispenses with easy answers, tired cliches, and the myths of social media. With five billion pieces of content posted each day on Facebook alone, it's difficult to make an impact. There are no easy solutions (in spite of what many authors say, most advertising and social media marketing doesn't work). Persuading people to buy products or services or support causes is difficult. But there are tactics that work – and you'll find them in this book.

Learn the essentials of public relations – how to find and engage your audience, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, create powerful content marketing, and measure PR success – in this witty, no-holds-barred introduction to the art of public relations.

The book is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. With a forward by Emmy-award winning writer Dave Boone (Academy Awards, Tony Awards), you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
PR for Authors: How to use public relations, press releases, and social media to sell more books
By Michelle Campbell-Scott

Ingramcontent
Paperback (224 pages)

PR for Authors: How to use public relations, press releases, and social media to sell more books
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  • PR for Authors How to Use Public Relations Press Releases and Social Media to Sell More Books
Product Description:
Why This Book Could Really Help YOUR Book Sales Public relations - or PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult. Lots of authors think they don't need it - that's why it can work well for you because most people aren't doing it! PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand. HOW PR CAN HELP YOU You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service. Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book! It's all about social proof. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too. Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be. THIS BOOK WILL SHOW YOU: * What PR is - and what it isn't. * How to find great lists of reporters using a little-known method. * How to find the 'story' or hook in your book to turn it into a great press release. * The best free press release distribution services. * The PR possibilities of your website. * How to set up a 'press room' on your website. * The PR possibilities of social media. * What to do next time you publish a book, for maximum PR exposure. and lots more.
I Need a Killer Press Release--Now What???: A Guide to Online PR
By Janet Meiners Thaeler

Brand: Happy About
Paperback (158 pages)

I Need a Killer Press Release--Now What???: A Guide to Online PR
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Product Description:
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.

Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:

  • Get to know free online tools to help identify what customers want to know.
  • Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
  • Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
  • See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also:
  • Read reviews of online news distribution web sites for their visibility and get an idea of costs.
  • Learn how press releases combined with social media is key for marketing online.
  • Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
  • Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.
How To Cheat in Photoshop Elements 11: Release Your Imagination
By David Asch

Focal Press
Paperback (302 pages)

How To Cheat in Photoshop Elements 11: Release Your Imagination
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Product Description:

Have you ever wanted to summon magical powers? Create a stained glass style masterpiece? Or turn Summer into Fall? There’s a whole world of opportunity out there for creating fun photomontages, powerful panoramas, and dynamic distortions.

Redesigned and completely rewritten for Elements 11, this book starts you at the basics of photomontage with selection techniques, layers and transformations; leading up to full-length projects for creating magazine covers, fantasy scenes, poster artwork and much, much more.

This book also features a dedicated website where you can download images and tutorial videos that show you how to expand, develop, and master top techniques. As well as, full color images, a glossary of terms, useful keyboard shortcuts, and a detailed index that will help you locate that fantastic technique in a flash.

Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization
By Catherine V. McIntyre

Morris Costumes
Multi Color Paperback (174 pages)

Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization
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  • RB114
Product Description:
Describes how to write an attention getting news release.
Write It Yourself!: A Quick & Easy Guide to Developing Marketing & Promotional Materials – newsletters, annual reports, brochures, press releases, proposals, web content, ads, résumés
By Barbara Pawley

Released: 2015-01-12
Kindle Edition (121 pages)

Write It Yourself!: A Quick & Easy Guide to Developing  Marketing & Promotional Materials –  newsletters, annual reports, brochures, press releases,  proposals, web content, ads, résumés
 
Product Description:
An essential guide for the entrepreneur, the small business owner, or the nonprofit representative who wants to write and develop promotional and marketing materials. Specific, down-to-earth instructions with examples and figures enable the reader to create documents that sell products, services, people, and ideas. Alternately, an understanding of the process and issues involved in creating promotional materials will maximize the work of a professional writer or designer who is recruited to produce them.

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