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Marketing: Books: Blog Marketing

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Here are some books about blog marketing:

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Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising
By Dan Norris

Released: 2015-08-07
Kindle Edition (226 pages)

Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising
 
Product Description:
Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising.

By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact.

Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising.

The lessons learned form a framework for building businesses and scaling content marketing, that are documented throughout Content Machine in terms any entrepreneur can understand.

The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world have built their audience, their content and their business. It provides downloads and frameworks to help the reader with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.

Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

How to Blog: A Step-by-Step Beginner's Guide to Create and Monetize a Blog (blog marketing, successful blog, blogging for profit, blog business)
By Danial Brady

Independently published
Paperback (117 pages)

How to Blog: A Step-by-Step Beginner s Guide to Create and Monetize a Blog (blog marketing, successful blog, blogging for profit, blog business)
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Do you want to make money online and work from home or while traveling the world?  Ever wondered how to make money blogging even if you are just a beginner? Read on to learn how to blog for profit and to get this Kindle book for free!

If you don’t know anything about it, don’t have any technical skills and don’t understand many terms, then this book is for you


This book will provide you with six simple steps that you need to follow if you want to know how to start a blog! 


The steps are as follows:

  • Step 1 You need to decide what are three main reasons you want to start a blog business
  • Step 2 You need to define what kind of blog you should start, what blog topic you should choose, and find out how to create blog content 
  • Step 3 You need to discover how to create a successful blog without technical skills
  • Step 4 You need to understand the ways to promote your blog and to get enough blog traffic
  • Step 5 You need to realize essential things in monetizing a blog
  • Step 6 You need to find out which common mistakes that you have to avoid down the blog marketing road

This book is perfect for those who are interested in blogging for beginners!


Anyone can do blogging for profit and pleasure. 


So, if you are interested in beginning blogging, if you want to get financial freedom and start receiving passive income scroll up and push the “Buy now” button.


And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com. 

Blog Marketing: 2-IN-1 Bundle - The Best Strategy to Start Your Successfully Blog and Get Paid by Your Readers in Various Ways
By Mark Gray

Released: 2018-10-19
Kindle Edition (106 pages)

Blog Marketing: 2-IN-1 Bundle - The Best Strategy to Start Your Successfully Blog and Get Paid by Your Readers in Various Ways
 
Product Description:
So many people don’t really realize how a blog can become world-famous by writing high-profitable viral posts.

They think to blog as a useless and outdated activity to do because they don’t comprise that a blog is one of the most available and monetizable Sales Tool, and it will remain one of the tops for many years.

This dumb belief for which blogging is surpassed is made by thinking blogs like only-text platforms, and it is really stupid. In a blog is possible to integrate all the other performing platforms and group them in a unique and high-impact space.

Before to be a SEO expert and a writer, Mark Gray is a successful online marketer and one of the top bloggers in United States.
So his main focus is obviously about making money exploiting organic and paid traffic.

The goal of these practical manuals is to help the students who have a blog to finally understand HOW TO GET FANS AND GET PAID.

What these manuals DON'T include:


- The evolution of Blogging - Because no one cares and it is easily findable online.
- How to make a sloppy blog Because this is not an average book.
- Not applicable techniques - Because my students want to explosive growth their notoriety and dumb theories do not help.
- Slowest methods - Because my students do not want to lose their time.
- Everything else does not really work.

The really worth approaches are not so much. And study a giant, incomprehensible and full of useless advice volume is not what you need.

These smart manuals will provide you with all the really practicable steps to get your blog world-famous and get paid. Before to fight versus your competitors, you are fighting versus readers and algorithms and it is the critical point of all the discussion.

If you do what readers want to see you will be rewarded.
Obviously, If not you do not, and indeed you could be penalized.

What these manuals include:


- How to pick the Blog Platform - To get more awareness and to understand the various differences and your specific needs.
- How to choose the Right Niche - Get guaranteed true fans.
- How to create the Perfect Post - With the step-by-step method.
- Discover the most Profitable Blogs - Analyze the business models.
- How to really Generate Traffic - Which path you want to take.
- How to build a Brand - Built on your person and your ideas.
- How to understand your Audience - Use data to take decisions.
- How to really Generate Money - Which path you want to take.

Extra: Understand how to think the design in the right way and have the loyalest readers as possible. (What you have to write about and how)

In addition to these first sections of the manuals, the students will be allowed to access the most advanced and applicable blogging techniques to exploit Google and Facebook and Get Paid.

Advanced sections:


- Learn every Monetizable Action - Maximize the possibilities of making money.
- Create your Community - Maximize the social interaction on Facebook.
- Select only Flawless Keywords - Generate true fans on Google.
- Receives an advantage from Readers - Overcome the competition.
- Understand the Blogging Rules - Keep publish excellent posts.
- How to Storytell - Improve every post.
- Create a Coherent Image - Refine your brand to maximize the popularity.
- Increase the Acclaim - Educate and train your fans daily.
- How to sell so Many Products - Understand how to have a tons of products to sell.
- Making money through Consultation and Events - Realise how to sell your informations and your brand.

★★ Buy the Paperback version of this collection, and get the Kindle eBook version included for FREE ★★

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley

Wiley
Released: 2014-09-02
Kindle Edition (301 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
 
Product Description:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
By Adam Clarke

Independently published
Paperback (227 pages)

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
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Product Description:

Learn SEO strategies to rank at the top of Google with SEO 2019


EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google's constantly evolving. Recent changes:
1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."
2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.

SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2019 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...
- Potential updates coming up in 2019.
- Steps to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.

One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!
3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
By Will Coombe

Independently published
Paperback (247 pages)

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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Product Description:

"What Can You Expect From This Book?"

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

“SEO For 2020 Onwards"


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You...

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google Ads spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

...If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint"


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...
  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save thousands by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS'

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.

“Learn. Take Action. Get Results."


A Carefully Curated SEO Guide for 2020 Onwards

This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.

“How High Will Your Revenue Go in 12 Weeks?"


You'll Discover...

• Online marketing 101• Personal advice for your business• How to uncover money-making keywords• Configuring WordPress for SEO success• How to nail the technical elements• How to win links• A crash course in content marketing• Social media account use (finally!)• SEO if you’re a local business• eCommerce SEO (inc. Shopify, Magento, & WooCommerce)• Google penalty diagnosis & avoidance• Why it’s quicker to go ‘white hat’ and not try to cheat Google• + more...

“Grab a Copy Now..."


The Freelance Content Marketing Writer: Find your perfect clients, Make tons of money and Build a business you love
By Jennifer Goforth Gregory

Jennifer Goforth Gregory
Paperback (274 pages)

The Freelance Content Marketing Writer: Find your perfect clients, Make tons of money and Build a business you love
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Learn how to find high paying clients and join the ranks of high earning freelance content marketing writers. Earn six figures as a freelance content marketing writer with this comprehensive how-to guide.This book reveals their secrets. Inside is everything you need to know to start or grow a freelance content marketing business. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.You’ll learn how to:• Craft an LOI that’s worth $10k or more• Create a website and LinkedIn profile that brings clients to you• Tap into your experience and skills to find your perfect niches• Write great content that your clients love• Design a business that gives you work-life balance
CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals
By Meera Kothand

CreateSpace Independent Publishing Platform
Paperback (246 pages)

CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals
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A planning and editorial system designed for ambitious bloggers and solopreneurs to create intentional content, grow and nurture an audience and build a business around your blog.


Does any of this sound like you?

1. You feel overwhelmed with the million things you need to do for your blog and business…

2. You feel terribly disorganized with planning your content, scheduling your emails, tracking and analyzing what's working and what's not…

3. You have several products you want to create like ebooks and courses and workshops that just never see the light of day

If you’re nodding yes to any of the above, you’re not alone!

Navigating everything you need to do and know to build a blog and business can be challenging and overwhelming. 

This is where the CREATE Planner comes in. 


The CREATE planner keeps you focused on your blogging goals by tracking and analyzing what matters most. It puts the right questions in front of you to help you understand your audience better and to create content designed to showcase your products and services. 

Here’s what you’ll discover in the CREATE Planner:

  • how to tie the stage of your blog and business with your tasks and goals for maximum returns
  • Track not just your social stats but email metrics and content types to determine what draws your audience to you
  • Chart a content and email strategy that gels with your business and blogging goals. Every decision you make will be calculated and intentional
  • Map your projects to end goals to see what will give you the best results
  • Manage your stress and avoid burn-out by planning your days and weeks using 4 main tasks

This 246-page CREATE planner is undated, designed to be picked up at any time of the year and has plenty of space to hold your creative thoughts, ideas and scribbles.

If you’re ready to create a plan for your blog, hold yourself accountable, track your progress and make major strides in your blog and business, scroll to the top and click or tap "Buy Now".

Create exceptional content, get more done and smash through every one of your blogging goals. This is the editorial planner every blogger needs. 


The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Gildan Media, LLC
Audible Audiobook

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.


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