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Marketing: Books: Blog Marketing

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Here are some books about blog marketing:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
By Brian Halligan

Wiley
Released: 2014-09-02
Paperback (224 pages)

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
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Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Brand: Wiley
Paperback (464 pages)

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

How to Blog: A Step-by-Step Beginner's Guide to Create and Monetize a Blog (blog marketing, successful blog, blogging for profit, blog business)
By Danial Brady

Independently published
Paperback (117 pages)

How to Blog: A Step-by-Step Beginner s Guide to Create and Monetize a Blog (blog marketing, successful blog, blogging for profit, blog business)
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Do you want to make money online and work from home or while traveling the world?  Ever wondered how to make money blogging even if you are just a beginner? Read on to learn how to blog for profit and to get this Kindle book for free!

If you don’t know anything about it, don’t have any technical skills and don’t understand many terms, then this book is for you


This book will provide you with six simple steps that you need to follow if you want to know how to start a blog! 


The steps are as follows:

  • Step 1 You need to decide what are three main reasons you want to start a blog business
  • Step 2 You need to define what kind of blog you should start, what blog topic you should choose, and find out how to create blog content 
  • Step 3 You need to discover how to create a successful blog without technical skills
  • Step 4 You need to understand the ways to promote your blog and to get enough blog traffic
  • Step 5 You need to realize essential things in monetizing a blog
  • Step 6 You need to find out which common mistakes that you have to avoid down the blog marketing road

This book is perfect for those who are interested in blogging for beginners!


Anyone can do blogging for profit and pleasure. 


So, if you are interested in beginning blogging, if you want to get financial freedom and start receiving passive income scroll up and push the “Buy now” button.


And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com. 

Inbound Marketing and SEO: Insights from the Moz Blog
By Rand Fishkin

Brand: Wiley
Paperback (360 pages)

Inbound Marketing and SEO: Insights from the Moz Blog
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Product Description:

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:

  • Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends
  • Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization
  • Focuses on leveraging existing platforms like social media sites and community for inbound marketing success

Inbound Marketing and SEO is a must-have for marketers in today's online world.

HOW TO START A BLOG AND MAKE MONEY: THE BEST AND PROVEN TECHNIQUES FOR BEGINNERS WILL LEAD YOU TO THE SUCCESS OF YOUR FIRST MONEY ONLINE IN A SHORT TIME! (TRICK WORK FROM HOME/FINANCIAL FREEDOM 2019)
By Lauren Miller

Independently published
Paperback (111 pages)

HOW TO START A BLOG AND MAKE MONEY: THE BEST AND PROVEN TECHNIQUES FOR BEGINNERS WILL LEAD YOU TO THE SUCCESS OF YOUR FIRST MONEY ONLINE IN A SHORT TIME! (TRICK WORK FROM HOME/FINANCIAL FREEDOM 2019)
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Thіѕ bооk іѕ nоt fоr реорlе looking fоr a gеt-rісh-quісk ѕуѕtеm thаt rеquіrеѕ little effort.

Experienced blоggеrѕ mаkіng оvеr $1000/m (thоugh the bооk will still probably bе hеlрful, іt іѕn't wrіttеn tо thіѕ аudіеnсе). Thіѕ bооk is mаіnlу fоr BEGINNERS whо wаnt tо ѕtаrt small аnd еаrn big аѕ thеу wоrk frоm hоmе іn 2019 аnd bеуоnd.

Stаrtіng a blog mіght bе thе perfect ѕіdе hustle – уоu саn dо іt оn уоur оwn time, buіld multірlе раѕѕіvе іnсоmе streams, meet nеw реорlе, and unlосk tоnѕ of new орроrtunіtіеѕ.

There are many reasons tо start a blog, but before уоu start yours I rесоmmеnd уоu take оut a ріесе оf рареr, оr your рhоnе, аnd wrіtе dоwn whу уоu want to start a blоg.

It can bе аnуthіng. Maybe уоu wаnt to build a рrоfіtаblе blоg, buіld a brаnd, or соnnесt wіth lіkе-mіndеd реорlе.

Write down уоur goals. Sаvе thіѕ аnd look bасk оn іt when blоggіng gets tоugh. Because blоggіng consistently can be tоugh (but it dоеѕ gеt easier оvеr tіmе!).

This bооk соntаіnѕ thе bеѕt аnd рrоvеn tесhnіԛuеѕ fоr bеgіnnеrѕ whо wаnt tо mаkе thеіr fіrѕt mоnеу оnlіnе in a ѕhоrt tіmе аѕ they gеt closer tо financial frееdоm wоrk frоm hоmе

Some of thе topics соvеrеd іn thе book:

Techniques tо ѕеt up a blog?

Wordpress blоg

Hоw tо install Wоrdрrеѕѕ?

Why choose thе Wоrdрrеѕѕ blоggіng рlаtfоrm over other blogging рlаtfоrmѕ?

Which Wordpress blоg саn hеlр mаkе mоnеу online?

Whеrе to get articles fоr уоur blоg

Fіndіng thе best niche fоr уоu

Mоnеtіzе your blog

Monetize уоur blog uѕіng affiliate

And lоtѕ mоrе

Evеrуthіng уоu’ll lеаrn іn thіѕ bооk саn be іmрlеmеntеd іmmеdіаtеlу, so nо mаttеr whо уоu аrе, уоu саn ѕtаrt nоw оn уоur way to mаkе your first mоnеу оnlіnе tоdау

Discover thе hіddеn ѕесrеtѕ to ѕtаrt a blоg and mаkе mоnеу, unlеаѕh your truе роtеntіаl bу сlісkіng thе BUY NOW button.

..........With the purchase of the paperback version you will receive a free ebook version every time..........

CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals
By Meera Kothand

CreateSpace Independent Publishing Platform
Paperback (246 pages)

CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals
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A planning and editorial system designed for ambitious bloggers and solopreneurs to create intentional content, grow and nurture an audience and build a business around your blog.


Does any of this sound like you?

1. You feel overwhelmed with the million things you need to do for your blog and business…

2. You feel terribly disorganized with planning your content, scheduling your emails, tracking and analyzing what's working and what's not…

3. You have several products you want to create like ebooks and courses and workshops that just never see the light of day

If you’re nodding yes to any of the above, you’re not alone!

Navigating everything you need to do and know to build a blog and business can be challenging and overwhelming. 

This is where the CREATE Planner comes in. 


The CREATE planner keeps you focused on your blogging goals by tracking and analyzing what matters most. It puts the right questions in front of you to help you understand your audience better and to create content designed to showcase your products and services. 

Here’s what you’ll discover in the CREATE Planner:

  • how to tie the stage of your blog and business with your tasks and goals for maximum returns
  • Track not just your social stats but email metrics and content types to determine what draws your audience to you
  • Chart a content and email strategy that gels with your business and blogging goals. Every decision you make will be calculated and intentional
  • Map your projects to end goals to see what will give you the best results
  • Manage your stress and avoid burn-out by planning your days and weeks using 4 main tasks

This 246-page CREATE planner is undated, designed to be picked up at any time of the year and has plenty of space to hold your creative thoughts, ideas and scribbles.

If you’re ready to create a plan for your blog, hold yourself accountable, track your progress and make major strides in your blog and business, scroll to the top and click or tap "Buy Now".

Create exceptional content, get more done and smash through every one of your blogging goals. This is the editorial planner every blogger needs. 


Blogging For Beginners: Proven Strategies for Marketing Your Blog in 2019 and Making a Profit with Your Writing by Creating Multiple Streams of Passive Income
By Matthew Shields

Bravex Publications
Paperback (100 pages)

Blogging For Beginners: Proven Strategies for Marketing Your Blog in 2019 and Making a Profit with Your Writing by Creating Multiple Streams of Passive Income
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If you want to discover how to make a blog that can provide you with passive income, then keep reading...

You have probably heard much conflicting information about blogging in 2019. Some people swear it is the exploding business platform of the future, while others claim it is dead or dying.

How do you know which is true?

Take a moment to examine your perception and participation with blogs.

Do you find them valuable?

Interesting?

Engaging?

Relevant?

Do you find tips and techniques through various forms of information shared online by real users, not companies?

If you answered yes to any or all of these, then you are living proof that blogging is still alive and very relevant for 2019. And you are the perfect person to begin making a full-time income using your voice online.

Get excited to learn about the basics of blogging and money making, how to get it all started, and how to share it with others.

You will also learn about various ideas to help you generate income through your blog as well as how to move blogging from a part-time side-hustle to generating a full-time income.

Here's just a tiny fraction of what you'll discover:
  • Blogging for Profit – The Basics You Need to Know
  • Starting Your Blog
  • Marketing Your Blog
  • Monetizing Your Blog
  • Managing Your Multiple Passive Income Streams
  • And much, much more!
So if you want to learn more about blogging in 2019, scroll up and click the "add to cart" button!
Marketing: Ultimate Almanac of Free Marketing Tools Apps Plugins Tutorials Videos Conferences Books Events Blogs News Sources and Every Other Resource ... Could Ever Need (2019 Updated Edition)
By Jason McDonald Ph.D.

Independently published
Paperback (235 pages)

Marketing: Ultimate Almanac of Free Marketing Tools Apps Plugins Tutorials Videos Conferences Books Events Blogs News Sources and Every Other Resource ... Could Ever Need (2019 Updated Edition)
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Fall 2019 Edition
by Jason McDonald of Stanford Continuing Studies

Marketing is hard these days! You have hundreds of marketing choices – from Google Ads to Facebook, SEO to SMM, Instagram to Twitter, Email to Word of Mouth. It seems like marketing changes on a daily basis. And your boss wants you to do everything for free, or at least for cheap. How can you keep up? And how can you bootstrap your marketing on the cheap? Enter the Marketing Almanac. You have at your fingertips a cornucopia of free tools and information resources to make your life as a marketer easier, and your marketing more effective. The Marketing Almanac is available on Amazon Kindle for less than the price of a Starbuck’s Venti Latte, and includes a free, companion PDF copy with easy-to-click links for your Web browser.

The Marketing Almanac has four main sections:

  1. Marketing Resources – information websites to keep you up-to-date as a marketer, including blogs, portals, conferences, books and odds-and-ends.
  2. SEO (Search Engine Optimization) – tools, tricks, and tactics to help rank your website at the top of search engines like Google or Bing.
  3. Social Media Marketing – how to use Twitter, Facebook, Instagram, LinkedIn, and other social media platforms to build your brand and sell more stuff.
  4. Google Ads – with Google the largest advertising platform, resources on how to best use Google ads as well as tools for YouTube, Facebook, Instagram, LinkedIn, and Twitter.
Facebook Marketing: 5 Manuals Collection (Absolute Beginners, Detailed Approach, Advanced Features, Tips & Tricks, Crash Course)
By Mark Gray

Independently published
Paperback (213 pages)

Facebook Marketing: 5 Manuals Collection (Absolute Beginners, Detailed Approach, Advanced Features, Tips & Tricks, Crash Course)
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★★ Get the Kindle version FREE when purchasing the Paperback! ★★

Win the Facebook Warfare in 2019

One of the biggest challenges faced by business users of Facebook and other social media platforms who are using these as marketing tools are getting their followers to become paying customers. The goal for any business is to achieve success with their marketing campaigns. Facebook advertising does work, and yes, you should be investing in them if you want better ROIs for your campaigns moving forward.

This practical collection will reveal exactly why this social media platform is perfect for targeting the right type of users effectively. Not just target them effectively, but target them with results. Facebook is not going anywhere anytime soon, and for a business, there is no better advertising platform or system out there that is going to deliver results quite as Facebook can.

What This Collection Includes

From Zero To Hero
The complete collection is here to teach you how to implement, develop, and even measure what constitutes a successful marketing and advertising campaign from start to finish.

Hit The Target
Without the right marketing strategy in place, it is going to be very challenging for your business to gain recognition among your target audience, even with new customers too.

The Right Framework
You will learn the exact framework you need for your best marketing efforts to take place. To be effective with your marketing efforts though, you must be disciplined right from the very beginning.

It Is Simple
Creating an immersive ad experience is what every business and marketer desires to do. With what you’re going to uncover in this collection, getting the most out of your Facebook ad content may not be as complicated as you think.

Be Unique
Facebook is here to help your business create a human voice for your audience. To be more than just another brand looking hard to sell products.

Key Topics

  • An insightful introduction to the world of Facebook.
  • Why a marketing strategy is important.
  • How to set your most effective marketing goals yet.
  • How to manage your Facebook ads effectively to track and measure your success.
  • What it takes to achieve success on this social media site.
  • The best way to choose the right audience for your campaigns.
  • Best practices to follow for even greater Facebook marketing success.
  • Why you should be using Facebook advertising to its fullest advantage.
  • How to design ad content which is worthy of your audience’s “clicks”.
  • Tips to help you create your first effective ad campaign.
  • How to measure your ad success.
  • A deeper understanding of Facebook’s Insights feature.
  • The best advertising tips to help you achieve the ROI that you want.
  • Why a Call to Action can be a very powerful feature and why businesses need them.
  • Influencer marketing and how to get the most out of it.
  • How to use Facebook Live for your business.
  • Content strategy know-how.
  • The psychology of the Facebook advertising world, and what makes it tick.
  • The 5 personalities that you will find on Facebook and why understanding these traits will help you create better marketing campaigns.
  • How to get the most out of your ad content.
  • The best marketing and advertising tips to help drive results.
  • How to create amazing campaigns.
  • Tips to boost your Facebook growth and sales.
  • Biggest Facebook advertising mistakes that advertisers make.
  • The rules for effective marketing on Facebook


Learn Facebook the Smart Way, Get Your Copy Today!


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