Marketing: Books: Blog Marketing

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Here are some books about blog marketing:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

You Started Your Blog - Now What...? (Beginner Internet Marketing Series) (Volume 2)
By Gundi Gabrielle

CreateSpace Independent Publishing Platform
Paperback (106 pages)

You Started Your Blog - Now What...? (Beginner Internet Marketing Series) (Volume 2)
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PLEASE NOTE: This book is written for COMPLETE BEGINNERS.

Those that have just set up their first blog and are now struggling with the next steps and where to go from here. It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners. I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general. This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with. There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them. Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts. This book goes into detail and provides resources for further training as that is obviously not something you will learn overnight. We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill! Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing. People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are. Finally, we wil go over the basic monetization strategies that are available to bloggers. If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face. Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series. I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series.

Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog.

__________________________________________

STEP-BY-STEP: A Proven, Easy-to-Follow System for Taking your Blog form Zero to Successful

You have started your blog, but don't know what to do next? You wonder how to attract readers and subscribers - and how to set up your blog for optimal conversion. You would also like to earn some money with your blog and promote your services and products. This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way….

Building a Foundation for Success

This is what we'll cover: YOUR FREE GIFT - How to pick a Marketable Name for your Blog CHAPTER 1 - Finding a Blog Topic that People Actually Want to Read... CHAPTER 2 - How to Find Viral Blog Post Ideas CHAPTER 3 - The Writing Style of Blogging CHAPTER 4 - How to Drive Traffic to your Blog CHAPTER 5 - How to convert traffic into Subscribers CHAPTER 6 - How to Make Money with Your Blog BONUS Chapter - How to Become a Travel Blogger

Would You Like To Know More?

Download now and start your blog on a path to success! Scroll to the top of the page and select the BUY button.
Starting a Successful Blog when you have NO CLUE! - 7 Steps to WordPress Bliss... (Beginner Internet Marketing Series) (Volume 1)
By G. Gabrielle

Gabrielle G
Paperback (106 pages)

Starting a Successful Blog when you have NO CLUE! - 7 Steps to WordPress Bliss... (Beginner Internet Marketing Series) (Volume 1)
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  • Starting a Successful Blog When You Have No Clue 7 Steps to Wordpress Bliss
Product Description:

STEP-BY-STEP: A Proven, Easy-to-Follow System for Starting a Blog from Scratch

You have great info to share and need a platform to reach as many people as possible? You are running a business and are looking to increase traffic to your website? You are looking to blogging as an income source? If any of this rings true, this book is for you! It will give you the tools to get started in easy-to-understand language. Plenty of pictures to illustrate each step, as well as a massive resource chapter for further training.

Start Blogging Today....

Starting a WordPress blog is easy and does not require any tech knowledge or experience with web design, html, css, etc. This proven 7-Step formula will get you started quickly and efficiently. In addition, you will learn what it takes to become a successful blogger and how to best hone your skills and monetize your blog. Step #1: Web Software - What is WordPress and why do most successful bloggers use it? Step #2: Hosting - Finding a good home base for your blog Step #3: Creating your Brand - Choosing and registering your domain name Step #4: WordPress Set up: A first look at your site & features Step #5: Pick a Theme - Styling your site to awesomeness Step #6: Plugins, Mailing Lists & Google Analytics - Turning your blog into a performance ninja Step #7: Blogging & Marketing Training - Learning from the MASTERS

Would You Like To Know More?

Download now and start your blog today! Scroll to the top of the page and select the "buy" button.
The One Hour Content Plan: The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
By Meera Kothand

CreateSpace Independent Publishing Platform
Paperback (148 pages)

The One Hour Content Plan: The Solopreneur s Guide to a Year s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
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Does any of this sound like you?


1. You never know what to write

On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. 

You're always looking to fill a publishing queue.  

2. You chase after content trends

You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.

3. Your content doesn’t have a strong link to the products or services you offer

You’re not sure how to create content to promote your products or services. 

If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less. 

Here’s what’s packed in this how-to guide: 


  • Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again. 
  • 5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!) 
  • The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No “whishy-washy” ideas. No guessing. 
  • 8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them. 
  • The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content. 

Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas

You know exactly what to create, when and what results it’ll drive.

Your offers (paid and free) become seductive magnets of YES! that readers cannot resist.

Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence…

That’s the power of a content strategy and the promise behind the ‘One Hour Content Plan.’


Intrigued yet?

Then scroll to the top and click or tap "Buy Now".

Get your content to work harder for you with the One Hour Content Plan!

How To Make Money Blogging: How I Replaced My Day Job With My Blog
By Bob Lotich

Bob Lotich
Paperback (58 pages)

How To Make Money Blogging: How I Replaced My Day Job With My Blog
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  • How to Make Money Blogging How I Replaced My Day Job with My Blog
Product Description:
Bob Lotich founded ChristianPF.com back in 2007 and after getting laid off in 2008 he took the leap into full-time blogging. Less than a year later he was earning more from his blog than his previous day-job.

While his results are not typical, this book covers all the steps he took to make money from his blog over that two-year period.

Who this book is written for:

* Those who want to get started blogging
* Those who are already blogging but aren't making as much money as they'd like to.

Who this book is NOT written for:

* People looking for a get-rich-quick system that requires little effort.
* Experienced bloggers making over $1000/m (though the book will still probably be helpful, it isn't written to this audience)

Some of the topics covered in the book:

* 4 Steps to Start Blogging in 10 minutes
* Blogging Basics
* How to setup a Self-Hosted Blog
* The importance of a Customizable Wordpress theme
* 3 primary ways to earn from your blog
* How long does it take to make money from your blog?
* How to get traffic to your blog
* SEO Tips for bloggers
* How I increased Adsense earnings $1500/m in less than 3 months
* 7 helpful tools that made it all possible

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
By Ann Handley

imusti
Paperback (320 pages)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
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  • John Wiley Sons
Product Description:
The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Boost your online presence and engage with customers and prospects like never before with Content Rules.
Buzz Marketing with Blogs For Dummies
By Susannah Gardner

Brand: For Dummies
Paperback (360 pages)

Buzz Marketing with Blogs For Dummies
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Product Description:
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Google SEO for Bloggers: Easy Search Engine Optimization and Website marketing for Google Love
By Joseph Hogue

Efficient Alpha
Paperback (98 pages)

Google SEO for Bloggers: Easy Search Engine Optimization and Website marketing for Google Love
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The Step-by-Step SEO Process I used to Rank More than 1,700 Keywords on the First Page of Google Search

Want to know the secret to being successful as a blogger or in any business? Find out the part of the business that other entrepreneurs avoid and become a Rockstar to jump ahead of the competition.

Asking other bloggers about their strategies to rank on Google, I was amazed to hear from nearly everyone that they really hadn’t paid much attention to search engine optimization (SEO). Despite the fact that most depend on Google search for 60% or more of their blog traffic.

It’s the kind of aha! moment you get that rockets your business into the stratosphere!

How I put together a Google SEO process to triple my search traffic

I determined to learn everything I could about Google SEO and getting on the first page of the world’s largest search engine. I read all the SEO books and everything I could find about link building and website marketing. I put together an seo process for every post I wrote and the results were astounding.

I tripled my Google search traffic over the next year and doubled my monthly blogging income. Best yet, using it frequently means I’ve perfected the process and now it takes very little time to rank a post on Google. While other bloggers waste their time with social media and begging their friends, I use this seo strategy and link building process for instant Google love every time.

8 SEO Strategies for Eye-Popping Search Traffic

Don’t fool yourself. You aren’t going to rank on Google with just any disorganized collection of SEO tricks from those other seo books. The top spot in Google search gets nearly a third of the clicks and competition is intense.

Getting to #1 and staying there means you’ll need to implement a complete process of on-page and off-page SEO that blows everyone else away!

I’m sharing my entire process to rank posts on Google, from how to find the keywords you can actually rank to the secret that triples my traffic and makes more money on each post. If you are serious about boosting your blog traffic, I mean really serious about learning how to make a blog rock and ready to do what other bloggers avoid, then don’t miss your chance at this Google SEO process.

It’s time to get the Google love you deserve. Let’s Do This!

In this book you’ll learn:

  • Why most bloggers don’t make money from Google search traffic and how to get the right visitors. (pg. 7)
  • 126 easy links you can get that boost traffic and search rankings. (pg. 47)
  • How to tell if you can rank on Google’s first page before you waste your time. (pg. 10)
  • The one SEO trick that nearly triples my traffic. (pg. 79)
  • What to do once you reach the first page of Google and how to stay there! (pg. 86)
If you are serious about driving massive Google search traffic to your website, scroll back up and click buy now.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
By Joe Pulizzi

Brand: McGraw-Hill
Hardcover (352 pages)

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
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Product Description:
NAMED one of  5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE

Publishing is the NEW MARKETING.

 
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
 
Epic Content Marketing.
 
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
 
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
 
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
 
Epic Content Marketing provides everything you need to:
 
* Determine what your content niche should be to attract and retain customers
 
* Discover and develop your content marketing mission statement
 
* Set up a process for creating and curating epic content
 
* Learn how to leverage social and email channels to create--and grow--your audience
 
* Measure the performance of your content--and increase your content marketing budget
 
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
 
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!

Check out EpicContentMarketing.com for book bonus material and to download "20 Epic Examples of Content Marketing"
How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
By Passive Marketing

Released: 2015-09-01
Kindle Edition (71 pages)

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
 
Product Description:
Neil launched http://passive.marketing in 2013 in an effort to document his journey from escaping the 9 to 5 grind to earning a full time living from the internet. 6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.

These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.

*Who was this book written for?*

This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.

*Who this book is not for:*

If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.
While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.

*Topics covered in this book:*

•Who Am I?
•Step 1: Picking A Niche
•Step 2: Keyword Research
•Step 3: Setting Up Your First Website
•Step 4: Writing Content For Your Website
•Step 5: Collecting Emails
•Step 6: Content Promotion]

You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.

Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.

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