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Marketing: Books: Blog Marketing

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Here are some books about blog marketing:

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley

Wiley
Hardcover (320 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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  • Everybody Writes Your Go To Guide to Creating Ridiculously Good Content
Product Description:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets ― like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content ― whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

How to Blog: A Step-by-Step Beginner's Guide to Create and Monetize a Blog (blog marketing, successful blog, blogging for profit, blog business)
By Danial Brady

Independently published
Paperback (117 pages)

How to Blog: A Step-by-Step Beginner s Guide to Create and Monetize a Blog (blog marketing, successful blog, blogging for profit, blog business)
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Product Description:

Do you want to make money online and work from home or while traveling the world?  Ever wondered how to make money blogging even if you are just a beginner? Read on to learn how to blog for profit and to get this Kindle book for free!

If you don’t know anything about it, don’t have any technical skills and don’t understand many terms, then this book is for you


This book will provide you with six simple steps that you need to follow if you want to know how to start a blog! 


The steps are as follows:

  • Step 1 You need to decide what are three main reasons you want to start a blog business
  • Step 2 You need to define what kind of blog you should start, what blog topic you should choose, and find out how to create blog content 
  • Step 3 You need to discover how to create a successful blog without technical skills
  • Step 4 You need to understand the ways to promote your blog and to get enough blog traffic
  • Step 5 You need to realize essential things in monetizing a blog
  • Step 6 You need to find out which common mistakes that you have to avoid down the blog marketing road

This book is perfect for those who are interested in blogging for beginners!


Anyone can do blogging for profit and pleasure. 


So, if you are interested in beginning blogging, if you want to get financial freedom and start receiving passive income scroll up and push the “Buy now” button.


And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com. 

The One Hour Content Plan: The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
By Meera Kothand

Released: 2017-08-14
Kindle Edition (150 pages)

The One Hour Content Plan: The Solopreneur s Guide to a Year s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
 
Product Description:

Unlock Countless Content Ideas.  Sell Your Products And Services With Ease. Get Your Content to Work Harder For You.


Does any of this sound like you?

1. You NEVER know what to write

On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. You're always looking to fill a publishing queue.  

2. You chase after content trends

You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.

3. Your content doesn’t have a strong link to the products or services you offer

You’re not sure how to create content to promote your products or services. 

If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate COUNTLESS ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less. 


Here’s what’s packed in this how-to guide: 


  • Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again. 
  • 5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!) 
  • The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No “whishy-washy” ideas. No guessing. 
  • 8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them. 
  • The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content. 

Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas

You know exactly what to create, when and what results it’ll drive.

Your offers (paid and free) become SEDUCTIVE magnets of YES! that readers cannot resist.


Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence…

That’s the power of a content strategy and the promise behind the ‘One Hour Content Plan.’


Intrigued yet?

Then scroll to the top and click or tap "Buy Now".

Get your content to work harder for you with the One Hour Content Plan!

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

SEO 2020: Learn search engine optimization with smart internet marketing strategies
By Adam Clarke

Released: 2014-09-09
Kindle Edition (235 pages)

SEO 2020: Learn search engine optimization with smart internet marketing strategies
 
Product Description:

Learn SEO strategies to rank at the top of Google with SEO 2020, from beginner to advanced!


EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...

Most of the search engine optimization advice on the Internet is wrong!


If you've browsed through search engine optimization advice online, you may have noticed two things:

- Most SEO advice is outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google are constantly evolving. Some recent changes:

1. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.
2. September, 2019 - Google releases new guidelines on nofollow links, providing worldwide changes for advertisers and SEO professionals alike.
3. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update".
4. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.

SEO 2020 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.

Sidestep Google search engine updates in 2020


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- The inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Google's BERT Update, new guidelines on nofollow links, Google's Medic Update, Google's Mobile First Index, Google Speed update, Google's RankBrain algorithm and more...
- Potential changes coming up in 2020.
- How to safe-guard against penalties in 2020 and beyond.
- How to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.

One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
3 Months to No.1: The 2020 "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
By Will Coombe

Released: 2017-09-08
Kindle Edition (249 pages)

3 Months to No.1: The 2020 "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
 
Product Description:

"What Can You Expect From This Book?"


Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 9 Years & 500 clients later, he hands you the Playbook.




“SEO For 2020 Onwards..."






Is This You?


  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?



Or Perhaps THIS is You...


  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google Ads spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure



...If So, This Book Was Written For You






“Features FREE Video Series + SEO Blueprint"






What Does This Book Deliver?


Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.

If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is.

Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...

  • Discover SEO’s greatest secret – that it isn’t rocket science!

  • Save thousands by doing SEO yourself, or with your in-house team

  • Filter profitable traffic to your site

  • Learn what on earth to do with your social media

  • Effectively direct and monitor people doing SEO for you

  • Gain the industry knowledge to call out anyone full of ‘BS'




Who is Will Coombe?


Before co-founding a successful Digital Marketing Agency in London over 9 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google.

Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.

He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.




“Learn. Take Action. Get Results."






A Carefully Curated SEO Guide for 2020 Onwards


This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when.

‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.





“How High Will Your Revenue Go in 12 Weeks?"






You'll Discover...


• Online marketing 101
• Personal advice for your business
• How to uncover money-making keywords
• Configuring WordPress for SEO success
• How to nail the technical elements
• How to win links
• A crash course in content marketing
• Social media account use (finally!)
• SEO if you’re a local business
• eCommerce SEO (inc. Shopify, Magento, & WooCommerce)
• Google penalty diagnosis & avoidance
• Why it’s quicker to go ‘white hat’ and not try to cheat Google
• + more...





“Get it on Your Kindle Now. Start Today..."





Marketing Calendar and Planner for 2020: Pink 18 Month Marketing Planner to Schedule Business Promotion, Blog Content, Social Media Posting Strategy
By Self Success Press

Independently published
Paperback (118 pages)

Marketing Calendar and Planner for 2020: Pink 18 Month Marketing Planner to Schedule Business Promotion, Blog Content, Social Media Posting Strategy
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This 18 Month Marketing Calendar and Planner (September 2019 – February 2021) is the perfect tool for planning, scheduling and making the most of opportunities to promote your products, services, blog or social media presence. Use it to outline promotions for upcoming events, holidays, and observances, as well as to highlight deadlines for various promotional tasks. A great way to structure, manage and execute your marketing strategy in an organized way. Includes:

  • An Easy Marketing Plan Template / Questionnaire
  • 24 Month Overview
  • Monthly Calendars with US Holidays & Observances
  • Weekly Planning Spread for Each Month
  • Lined Checklist Pages for notes, tasks etc.
  • List of Websites for browsing fun, non-traditional events, holidays and observances

Reliable standards Book industry perfect binding (the same standard binding as the books in your local library). Tough Glossy Full-color SOFT cover. Crisp white paper, with quality that minimizes ink bleed-through. The book is great for either pen or pencil users.

Marketing Calendar and Planner for 2020: Rose Gold Marble 18 Month Marketing Planner to Schedule Business Promotion, Blog Content, Social Media Posting Strategy
By Self Success Press

Independently published
Paperback (118 pages)

Marketing Calendar and Planner for 2020: Rose Gold Marble 18 Month Marketing Planner to Schedule Business Promotion, Blog Content, Social Media Posting Strategy
List Price: $9.97*
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Product Description:

This 18 Month Marketing Calendar and Planner (September 2019 – February 2021) is the perfect tool for planning, scheduling and making the most of opportunities to promote your products, services, blog or social media presence. Use it to outline promotions for upcoming events, holidays, and observances, as well as to highlight deadlines for various promotional tasks. A great way to structure, manage and execute your marketing strategy in an organized way. Includes:

  • An Easy Marketing Plan Template / Questionnaire
  • 24 Month Overview
  • Monthly Calendars with US Holidays & Observances
  • Weekly Planning Spread for Each Month
  • Lined Checklist Pages for notes, tasks etc.
  • List of Websites for browsing fun, non-traditional events, holidays and observances

Reliable standards Book industry perfect binding (the same standard binding as the books in your local library). Tough Glossy Full-color SOFT cover. Crisp white paper, with quality that minimizes ink bleed-through. The book is great for either pen or pencil users.

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
By Passive Marketing

Released: 2015-09-01
Kindle Edition (71 pages)

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
 
Product Description:
Neil launched http://passive.marketing in 2013 in an effort to document his journey from escaping the 9 to 5 grind to earning a full time living from the internet. 6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.

These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.

*Who was this book written for?*

This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.

*Who this book is not for:*

If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.
While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.

*Topics covered in this book:*

•Who Am I?
•Step 1: Picking A Niche
•Step 2: Keyword Research
•Step 3: Setting Up Your First Website
•Step 4: Writing Content For Your Website
•Step 5: Collecting Emails
•Step 6: Content Promotion]

You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.

Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.

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