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Marketing: Books: Blog Marketing

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Here are some books about blog marketing:

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

The One Hour Content Plan: The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
By Meera Kothand

CreateSpace Independent Publishing Platform
Paperback (148 pages)

The One Hour Content Plan: The Solopreneur s Guide to a Year s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
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Product Description:

Does any of this sound like you?


1. You never know what to write

On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. 

You're always looking to fill a publishing queue.  

2. You chase after content trends

You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.

3. Your content doesn’t have a strong link to the products or services you offer

You’re not sure how to create content to promote your products or services. 

If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less. 

Here’s what’s packed in this how-to guide: 


  • Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again. 
  • 5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!) 
  • The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No “whishy-washy” ideas. No guessing. 
  • 8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them. 
  • The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content. 

Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas

You know exactly what to create, when and what results it’ll drive.

Your offers (paid and free) become seductive magnets of YES! that readers cannot resist.

Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence…

That’s the power of a content strategy and the promise behind the ‘One Hour Content Plan.’


Intrigued yet?

Then scroll to the top and click or tap "Buy Now".

Get your content to work harder for you with the One Hour Content Plan!

Content Marketing:: How to Get 12 Months’ Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying Customers
By Alain Magnuson

Released: 2018-05-29
Kindle Edition

Content Marketing:: How to Get 12 Months’ Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying Customers
 
Product Description:

Inside you will find a full-proof system that will not only help you to determine the true focus of your blog but also how to be seen as an absolute authority in your field.


You will also learn how to properly identify your audience to ensure you are giving them the content they want, not just in terms of usefulness, but in terms of true enjoyment so that you can be sure they will stick around to the very end of everything you write.

When it comes to content marketing, there are countless books out there making countless claims, and here is another one. Content Marketing: How to Get 12 Months’ Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying Customers The title of this book makes a very big claim, and don’t worry it isn’t hyperbolic or just a marketing ploy, you will find the tools you need to create the ideas you are looking for inside. The catch, however, is that you have to read through the book in order if you hope the system to be effective.

If you currently can’t wring a conversion out of your blog, even when giving things away for free, then its likely not the blog that is a problem it’s the way you are presenting yourself and Content Marketing has you covered in that sense as well, you will learn how to ensure your reflection is an accurate reflection of who you are, or who you want your target audience to think you are. So, what are you waiting for?

Take control of your financial future and buy this book today!

Inside you will find:




  • The secret to creating content so good it feels transformative

  • Easy ways to learn everything you need to know about your target audience

  • A guaranteed system to brainstorm around 300 content ideas in one hour

  • The one simple thing anyone can do in order to be seen as an authority in any field

  • Little known places to find plenty of evergreen content

  • Simple steps to ensure your readers will make it all the way through your content, every time

  • And more…



Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
By Brian Halligan

Wiley
Released: 2014-08-25
Paperback (224 pages)

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
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  • Wiley
Product Description:
Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Blog Visitors without Working 8 Days a Week
By Steve Scott

Released: 2014-01-18
Kindle Edition (67 pages)

My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Blog Visitors without Working 8 Days a Week
 
Product Description:

Who Else Wants to Get 100,000 Visitors to Their Blog?


Tired of getting NO blog traffic? Hate when you write great posts that nobody reads? Want a REALISTIC, step-by-step plan for traffic generation?

Getting blog traffic doesn't have to be hard. The secret is to find what works and do more of that. In the guide "My Blog Traffic Sucks!" you'll get an eight-step blueprint that helps you generate your first 100,000 visitors.

You DON'T Need Hundreds of Free Traffic Tips!


You've probably come across books that offer HUNDREDS of blog traffic tips. My question is this: "How do you know where to start?"

Think of all the promotional strategies you’ve recently heard. You’ve probably been told to do:

Article marketing. Article syndication. Facebook. Facebook Ads. Twitter. Google +. Pinterest. LinkedIn. Google Ads. Banner Ads. Slideshare. Podcasting. Viral marketing. Blog post promotion. YouTube. Guest Posting. Re-Targeting. Networking. Solo ads. Ad Swaps. SEO. Link building. Forum marketing. Blog Commenting. Kindle publishing. Physical book publishing. Information products. Email list building.

Try to do all these things and you'll KILL your traffic generation efforts. You don't need dozens of ideas. Instead you need a free traffic strategy that's PROVEN to work!

Follow the 8 Step Plan for Getting 100,000 Blog Visitors


"My Blog Traffic Sucks!" details an easy-to-follow plan for getting quality visitors to your blog. The best part? You can easily do it with only 15 hours of work each week.

You'll learn how to:

  1. Understand the 4 habits of effective bloggers

  2. Design a MWR blog that converts traffic

  3. Network with top bloggers to build powerful alliances

  4. Write awesome (search engine optimized) content

  5. Execute a 7-step blog post promotion plan.

  6. Craft compelling guest blog posts that generate a flood of traffic

  7. Get results with Twitter in as little as 30 minutes a day

  8. Generate additional traffic using 6 BONUS strategies


Blog traffic can be systematized. Just follow these eight-steps and you'll be on your way to getting 100,000 visitors!

Would You Like To Know More?


Get started right away and get more blog traffic.

Scroll to the top of the page and select the 'buy button' now.
Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
By Jeremy Wright

McGraw-Hill Education
Hardcover (336 pages)

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
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Product Description:

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

-- John Battelle, Business 2.0

Inbound Marketing and SEO: Insights from the Moz Blog
By Rand Fishkin

Brand: Wiley
Paperback (360 pages)

Inbound Marketing and SEO: Insights from the Moz Blog
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  • Used Book in Good Condition
Product Description:

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:

  • Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends
  • Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization
  • Focuses on leveraging existing platforms like social media sites and community for inbound marketing success

Inbound Marketing and SEO is a must-have for marketers in today's online world.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
By Brian Halligan

Wiley
Hardcover (256 pages)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
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  • The New Rules of Social Media Series
Product Description:
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing
By Kyle Gray

Released: 2017-05-14
Kindle Edition (256 pages)

The Story Engine: An entrepreneur s guide to content strategy and brand storytelling without spending all day writing
 
Product Description:
Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale.

Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day?

The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn:

• How to set yourself up for content marketing success early, and how to avoid common pitfalls
• Content strategy for both B2B and B2C businesses
• How to use content as an influencer marketing and relationship building tool
• Simple metrics to understand how your content is performing
• How to use brand storytelling and transparency to drive growth for your business
• Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers
• How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget.

This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want. Available free at thestoryengine.co/resources.
Money Blog: Learn How To Earn Significant Income Online With a Simple WordPress Blog
By Nathaniell Brenes

Released: 2016-01-12
Kindle Edition (240 pages)

Money Blog: Learn How To Earn Significant Income Online With a Simple WordPress Blog
 
Product Description:
There are many books about how to make money online. There is only ONE book that focuses on making money through affiliate marketing on a WordPress blog. Pick a topic, build a website, rank your pages, then make money by promoting products and services from other companies.

It's great for beginners and for new internet entrepreneurs on a budget!

A simple WordPress blog can be set up in just a few minutes. From there, affiliate programs are free to join, and do not require you to purchase any inventory. Each step of the money making process is outlined in detail within Money Blog, with links to external resources, including video training and expanded tutorials.

If you've ever wanted to make money online but felt overwhelmed, confused, or just afraid to build your first website, this is the perfect way to start. If you've tried to earn money online before and got tired of get-rich-quick schemes or digital products that didn't deliver the "done for you" system they promised, you'll find the simplicity and straightforwardness of Money Blog refreshing.

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