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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
By Chris Smith

Wiley
Hardcover (192 pages)

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
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"If you need more traffic, leads and sales, you need The Conversion Code."
Neil Patel co-founder Crazy Egg

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
Oli Gardner co-founder Unbounce

"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
Dan Stewart CEO Happy Grasshopper

"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
Steve Pacinelli CMO BombBomb

Capture and close more Internet leads with a new sales script and powerful marketing templates


The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.
  • Engage with consumers more effectively online
  • Leverage the strengths of social media, apps, and blogs to capture more leads for less money
  • Convert more Internet leads into real-world prospects and sales appointments
  • Make connections on every call and learn the exact words that close more sales
The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.
The Art & Science Of Internet Car Sales: Understanding How To Communicate And Sell New & Used Cars & Trucks In The New Electronic Marketplace
By Trace Ordiway

CreateSpace Independent Publishing Platform
Paperback (124 pages)

The Art & Science Of Internet Car Sales: Understanding How To Communicate And Sell New & Used Cars & Trucks In The New Electronic Marketplace
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"Everything you always wanted to know about Internet car sales - but didn't know where to ask."  This book came about when a friend in the biz remarked that, as rapidly as our industry changes, there is real need for a workable common sense electronic Internet car sales best practices playbook that can be updated and modified when needed and as needed.  And so this book was born.  Content is reviewed and revised, updated and/or expanded at minimum one time each year.  Current (8th) edition includes some new and revised content and 10 additional pages.   Uploaded to paperback and Kindle May 2019.
Internet Marketing for Plumbing & HVAC Contractor : How to Triple Your Sales by Getting Your Internet Marketing Right
By Joshua Nelson

Best Seller Publishing, LLC
Released: 2014-10-22
Kindle Edition (222 pages)

Internet Marketing for Plumbing & HVAC Contractor : How to Triple Your Sales by Getting Your Internet Marketing Right
 
Product Description:
Internet Marketing for Plumbing & HVAC Contractors – How to Triple Your Sales By Getting Your Internet Marketing Right is a breakthrough book written specifically for Plumbing & HVAC Business owners looking to increase their sales and grow their business by getting their internet marketing right.

This book is written based on real work case studies of Plumbing & HVAC Companies across the United States & Canada that have been able to double, triple & in one case even 10 X their sales by following the blueprint laid out in this book. Shamrock Plumbing had 319 calls in June. Discover how you could do the same!
The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible
By Evaldo Albuquerque

Independently published
Paperback (89 pages)

The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible
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The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales... No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience.That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you’re a copywriter, marketer or entrepreneur, you’re about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.Advanced Praise for The 16-Word Sales Letter™ “This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it’s a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret.” —Bill Bonner, Founder of Agora. “It’s not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque’s “16 Word Sales Letter™” is such a strategy. I’m going to recommend this as a must-read to all my copywriting proteges.” —Mark Ford, best-selling author and chief growth strategist for Agora.“Evaldo is the world’s greatest copywriter you’ve never heard of. Why haven’t you heard of him? Because while others are selfpromoting ... heck, while they’re eating, sleeping and relaxing... he’s cranking out the next blockbuster. He never stops. He’s a 9-figure sales machine and our business’s secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you.” —Peter Coyne, founder of Paradigm Press, Agora Financial’s largest imprint. “I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations—I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It’s a must-read primer for anyone who writes sales copy…. Read this book—and learn from one of the best.” —Oren Klaff, best-selling author of Pitch Anything and Flip the Script “Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter™, reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world’s top copywriters. When asked at a recent seminar I gave what are the two best books I’ve ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter™ by Evaldo Albuquerque.” —Caleb O’Dowd, www.roitips.com
Become a Bestseller on Amazon.com; Vendor Central and Seller Central FBA Sales Strategy for Beginner to Intermediate Sellers
By Adam Everett Wilkens

Independently published
Paperback (126 pages)

Become a Bestseller on Amazon.com; Vendor Central and Seller Central FBA Sales Strategy for Beginner to Intermediate Sellers
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In 2018 Amazon.com represents 48% of all e-commerce sales in the USA. Learn expert tips and tricks to growing your brand on the world’s largest digital marketplace. You will learn the secrets to performing at the highest level with the guidance of veteran Amazon manufacturer’s representative, and owner of Dotcom Reps LLC, Adam Wilkens. His personal experience comes from creating and managing multiple vendor accounts with annual revenue in the $7+ figures. Many of these products later made their way onto shelves in Big Box retailers due to their popularity and high demand on Amazon.com. No matter what category you are selling in, ‘Become a Bestseller on Amazon.com’ will help you make and or save money.Grow your Amazon.com sales to the next level. This online sales guide will provide sales and marketing strategies for large vendors & small sellers, for the home based business & the corporation. These secrets to Amazon.com success can be yours today. This book will help increase your sales by providing step-by-step instruction with images in some cases. Sell on the internet’s largest retailer like a pro!The valuable information outlined in this book will be relevant for both 1P Vendor Central and 3P Seller Central suppliers. Discover ways to create keyword favoritism with the search tool, improve your content, establish brand registry, learn about keywords, maximize your awareness with advertising, manage promotions, generate verified reviews, navigate the ticket system, understand reporting and forecasts, get paid on more charge-backs, develop vivid A+ content, fine tune pricing strategies, navigate negotiations, learn to talk like an “Amazonian” and more!Don’t delay, make more money on Amazon today!
The Complete Guide to Buying at Garage, Yard, and Estate Sales and Selling Online for Fun and Profit
By Dan Blakely

Silver Sea Publishing
Paperback (193 pages)

The Complete Guide to Buying at Garage, Yard, and Estate Sales and Selling Online for Fun and Profit
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Where else can you start a new business or hobby with $100.00 in your pocket and a full tank of gas in your car? For years garage sale trainer Dan Blakely has been helping people easily supplement their income by going to Garage sales! This is not a small book, it is complete and covers a very wide range of profit opportunities. With so much demand for his services he has finally agreed to write a book to expand his expertise to whomever wants to learn. If you have wondered how some people make a lot of money on eBay and Amazon then this is definitely the one you want, it is not a small quick how to book, rather, this is a very complete and detailed book but one written in a simple and to the point manner. You will learn just about EVERYTHING from A to Z to easily start and maintain a money-making business and/or hobby. Just look inside and check out the table of contents and you will agree, this IS the COMPLETE guide! There are a lot of books on the market about how to have a garage sale and yes some about making money buying at them but many of these books can be limited in their information. There is just SO MUCH opportunity out there; Antiques, vintage stuff from the 70's and 80's, CD's, Book's and the list goes on. However, to succeed at this, having the right systems, information and tools is critically important.

This book provides valuable insights into successfully mastering the world of these sales. First, how to find and negotiate the best price for objects of value and, second, how to easily resell those same objects on eBay and Amazon for a nice profit. Beginning with a section titled “How to Use This Book,” the author instructs his readers on how to maximize their efforts, how to discern what is worth buying (and, as importantly, what isn’t). He also discusses many other very valuable perks to attending garage, yard and estate sales like finding high end clothes or even just general household items for your own or use which translates into a huge savings of money. This is also a great opportunity to start your own collection of antiques and collectibles which is both fun and an unbelievably good investment.

Once the buyer has secured his or her bargains, the author walks the reader through an easy step-by-step system to resell those items for a great profit without spending a whole lot of time. Dan Blakely also helps his readers find their own personal niche. Using individual knowledge, the reader already possesses, to dominate those sales. For instance, let's say you know quite a bit about clothing, designer and vintage for example, well there are literally oodles of clothing to be had for next to nothing. Another niche that anyone can easily learn is how to buy books for next to nothing and re-sell them on Amazon. This alone can be a great profit center to supplement your income.

This guide brims with nuts-and-bolts advice. For example, there is a chapter on how to organize your self without taking up too much room in your home and the middle of the book is devoted to instructing the reader on finding value in common items, such as DVDs, CDs.

Dive into this can’t-miss program for a steady second income or a fun new money-making hobby! Whatever you choose, buying at garage sales is a great opportunity!

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
By Perry Marshall

Entrepreneur Press
Paperback (230 pages)

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
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  • Entrepreneur Press
Product Description:
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work.

When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem.

80/20 can demolish any sales and advertising problem.

"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."

- Dan Kennedy, Author, The Ultimate Marketing Plan

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
  • Slash sales & marketing time-wasters (page 117)
  • Locate invisible profit centers in your business (page 31)
  • Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
  • Gain "Pareto principle" positions on search engines (page 70)
  • Differentiate yourself from rivals (page 67)
  • Gain esteem in your marketplace (page 154)
Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.

You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.

Easy Read

"It is an easy read...very accessible, shortchapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.

Optimized for Speed Learning

Specially marked "Pareto Points" help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."

80/20 = Law of Nature
 
The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.

Online Marketing Tools Come with the Book
 
Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Starting an Online Business All-in-One For Dummies
By Shannon Belew

Brand: For Dummies
Paperback (888 pages)

Starting an Online Business All-in-One For Dummies
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Product Description:
Conquer the online marketplace with this new version of a bestseller!

Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.

  • Updated to include coverage of the latest online marketing tools, techniques, and trends
  • Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing
  • Explains how your location can actually bring new customers to you
  • Details ways to build a business plan that translates your ideas into a profitable enterprise
  • Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money

Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more. 

Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don't Work and Start Doing What Does!
By Ray Higdon

Success In 100 Pages
Paperback (114 pages)

Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don t Work and Start Doing What Does!
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It’s finally here!

In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business.

Social media has been called the “gold rush” of the 21st Century—a new, unchartered world where people in virtually every industry have found fame and fortune. This includes Network Marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere has left a lot of network marketers feeling lost and confused. Worse still, the short-term tactics being used cause unintentional harm to the reputation of the network marketing profession.

In this book you will learn what truly works when it comes to using social media in your network marketing business including:

  • The types of social media posts you should be focusing on and the things you must avoid sharing
  • What you should and should not include as part of your profile
  • A four-step process for creating freakishly effective Facebook lives
  • The right way to reach out to someone on social media and what to say
  • How to follow up when people “disappear”
  • What to do if you’ve been doing it all wrong!
  • And so much more…

If you are ready to use social media to build your network marketing business, and you want to do it the right way, this book is a must-read.

Get it today!



   

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